The New Directions Aromatics team is extremely saddened to announce the passing of Abraham Thomas, founder of the New Directions group of companies and brother of our CEO Alex Thomas. Abraham's passion and commitment to encourage people to take responsibility for their wellbeing via natural methods will live on as we continue into the future without him...

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Cosmetics » Cosmetic Bases

Lotion Base Ultra Premium


Average Product Rating: 4.7 / 5 (Based on 26 Customer Reviews)


Paraben Free & SLS Free
Our Ultra Premium Lotion is a silky all over body moisturizer with a smooth-as-satin texture that glides over your skin, leaving it feeling velvety-soft to touch. This new formulation is faster absorbing, leaves no sticky feeling, robust enough for complex customizations and is easier to spread while still maintaining the look and feel of a premium product. Made from some of the most natural and mild ingredients, our Ultra Premium Lotion Base does not compromise on quality. It has been carefully formulated to be extremely robust and receptive to essential oil, fragrant oil, natural botanicals and colors. Users will find our Ultra Premium Lotion Base easily absorbs into the skin.

Usage: We recommend all additives not exceed 0.5% percent of the total volume.

Ingredients:
• Water
• Cetearyl Alcohol & Ceteareth-20
• Glycerin
• Helianthus Annuus (Sunflower) Seed Oil
• Butyrospermum Parkii (Shea Butter)
• Glyceryl Monostearate
• Coconut (Cocos Nucifera) Oil
• Prunus Amygoalus Dulcis (Sweet Almond) Oil
• Cetyl Alcohol
• Phenoxetol
• Vitamin E
• Sodium Citrate
• Carbomer


Terms of Use

Customers should purchase products from New Directions Aromatics Inc. with the clear understanding that all products must be used at the customers own discretion and only after referencing Material Safety Data Sheets (MSDS) and all other relevant technical information specific to the product. New Directions Aromatics Inc. shall not be held responsible for any damages to property or for any adverse physical effects (including injury or bodily harm) caused by insufficient knowledge or the improper use of a product.

The user of the product is solely responsible for compliance with all laws and regulations applying to the use of the products, including intellectual property rights of third parties.

As with any manufacturing process, New Directions Aromatics strongly recommends small lab scale testing for evaluation purposes prior to full commercial manufacturing.

The information on the New Directions Aromatics Inc. website is obtained from current and reliable sources but makes no representation as to its comprehensiveness or accuracy. Nothing contained herein should be considered as a recommendation by New Directions Aromatics Inc. as to the fitness for any use. As the ordinary or otherwise use(s) of this product is outside the control of New Directions Aromatics Inc., no representation or warranty, expressed or implied is made as to the effect(s) of such use(s) (including damage or injury), or the results obtained.

The liability of New Directions Aromatics Inc. is limited to the value of the goods and does not include any consequential loss. New Directions Aromatics Inc. shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Please note, the International Federation of Aromatherapists do not recommend that Essential Oils be taken internally unless under the supervision of a Medical Doctor who is also qualified in clinical Aromatherapy. In addition, Essential Oils must be properly diluted before use in order to avoid any damages to property or adverse physical effects (including injury or bodily harm).

IMPORTANT: All of our products are for external use only.

In addition, please read & understand appropriate technical, material safety data sheets and disclaimers before using this or any other New Directions Aromatics product.

Read the Disclaimer

Lotion Base Ultra Premium
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As a valued customer we know that you expect the very best from the suppliers you purchase from. That is why at New Directions Aromatics we take strides to ensure that your shopping experience is second to none!

• You can feel confident that New Directions Aromatics has a proven track record of delivering the very best products at market leading prices. We purchase in large volumes and warrant some of the best pricing in the industry from our suppliers. We then pass these savings on to you!

• We deliver a 100% Secure Shopping Experience . We have partnered with Mcafee and Thawte to deliver the very best in online security to ensure your critical payment information is protected.

• We are so confident in the quality of our products that we offer a 15-Day Money Back Guarantee. Any item can be returned within 15 days of receipt of shipment for a full refund on the cost of goods (excluding shipping charges). See our "Policies" section for more details.

• We know that quality means everything to You that is why we have industry leading Quality Assurance policies in place to ensure that the product You receive is of the highest quality. Our in house lab technicians use the very latest in testing equipment to verify every product that comes into our warehouse.

• 1000's of Customers choose New Directions as their supplier of choice for our unparalleled customer service, check our BizRate rating to see that in 2008 we had one of the highest score ratings in the industry.

Submited By: Jennifer from Temperance, Michigan on 08/29/2010
Loyal Customer Since: 2009
Rating:

The lotion is very nice. However, I'm not crazy about the coloring. I like to add a little colorant to some of my lotions and they come out looking muddy - instead of a pretty pastel yellow, I get a light mustard, etc. Make this lotion a nice pure white and I'll be extremely happy!!!
Submited By: Ilkia from Akron, Ohio on 10/31/2009
Loyal Customer Since: 2009
Rating:

I love this lotion. I used it with some of ND's EO and fell in love. It goes on smoothly and does not leave a greasy residue on your skin. Everyone that used it loves it and I already customers asking for more. This is another great product from ND
Submited By: Louis from Faison, North Carolina on 01/10/2009
Loyal Customer Since: 2008
Rating:

I thought I would give this one a try and I'm glad I did..it seems more like a cream to me than a lotion it is very rich and thick. I've had great reveiws on this. works really good one dry skin, makes it silky smoothe
Submited By: Gail from Delray Beach, Florida on 10/07/2008
Loyal Customer Since: 2006
Rating:

I loved the previous formula of the Ultra Premium Lotion (the one previous to this one), but unfortunately, some folks thought that it was too heavy. I can't understand why there needs to be caramel coloring added in the new formula. I found that it's quite sticky. It's probably due to the bees wax. I desperately needed something, so I mixed one pound of the old formula that I had on hand together with 1 pound of the new formula. It was still quite sticky. To make the consistency a little more whipped and less sticky, I added about a half ounce of Vitamin E oil in wheat germ oil that I had on hand. And allthough it's a little bit oily going on, at least it's not sticky, and the oil soaks into the skin right away. If you're not crazy about the new formula either, get creative like I did! :-)
Submited By: Amanda from Hillsboro, Oregon on 08/29/2008
Loyal Customer Since: 2006
Rating:

I really like this lotion base. No weird chemical smell, no greasy or slimy after feel. It is great. One of the other reviews states it leaves a white residue on the skin and is not ealiy absorbed this is true if you use too much~ as is the case with most moisturizers. A litlle definatly goes a long way, which makes this a great deal. My only suggeston: list the natural ingredient percentage of the base. Better yet, use organic ingredients where possible and list the organic ingredient percentage.
Submited By: Kylee from Las Vegas, Nevada on 08/19/2008
Loyal Customer Since: 2008
Rating:

Third "premium" base I've used and sadly, another strike out. :( This lotion leaves a milky white film on the skin and does not readily absorb. Caused breakouts in over half of my testers. Again, good job on the health conscience ingredients...but just not worth it.
Submited By: Mary from Regina, Saskatchewan on 07/23/2008
Loyal Customer Since: 2005
Rating:

I just got this lotion today and WOW, I love it!!!!! Its so rich and thick, just the way I like it but without the greasy, oily feel. I was very pleased and will order more in the future. Thanks!
Submited By: Patrice from Canyon Lake, Texas on 05/31/2008
Loyal Customer Since: 2008
Rating:

Got a small order to try and I love the silky, smooth feel. Want to order more but you are out of stock. Thank you for keeping the paraben out. Is the shelf life only 6 months?
Submited By: Gail from Delray Beach, Florida on 05/10/2008
Loyal Customer Since: 2006
Rating:

I purchased the premium body lotion for my gift line to mix with aromatherapy, but when I read the ingredients I thought -- Why not try it on my face and see what happens? I gave myself two weeks of using it under my makeup and at night. I saw the fine lines around my mouth become much less pronounced.
Submited By: Tily from Sunnyvale, California on 03/31/2008
Loyal Customer Since: 2006
Rating:

I'm not sure if I like the heavy coco butter smell personally, but it's a *super* lotion. It leaves no greasy residues and it works wonderful as a hand cream. Most hand creams moisturize the hands briefly right after application, but this one just makes my hands soft and supple for a long time. It's just as good as Kiehl's famous hand cream, if not better! Love it! Can you make the shelf life longer, though? 6 months is a bit short.
Submited By: Mignon from Greensboro, North Carolina on 03/30/2008
Loyal Customer Since: 2008
Rating:

I love who the product takes color and scent. If feels great on the skin. I've had great feedback so far!
Submited By: Colette from Alliston, Ontario on 03/10/2008
Loyal Customer Since: 2005
Rating:

Wow.....WOW ! This lotion blends wonderfully and is a great moisturizer, leaves skin baby soft, no greasy after feel accepts fragrance like a dream. Thanks New Directions!
Submited By: Martia from Mexico, Missouri on 09/26/2007
Loyal Customer Since: 2005
Rating:

I absolutely LOVE your Ultra Premium Lotion & Body Butter!!! This lotion has all of the ingredients in it that I want in a lotion. I feel very strongly about using products that do not have petrolum byproducts in them, so I really appreciate the fact that these wonderful bases are without those ingredients! I would also like to try the shampoo, at some point. I have been checking the website off and on for several months now, but each time I've checked these items are out of stock. :-{ Will these products be restocked and if so, when?
Submited By: Yvonne from Brampton, Ontario on 08/28/2007
Loyal Customer Since: 2005
Rating:

I purchased for a facial cream and was a little worried at the thickness, but I'm amazed how easily it is absorbed and not greasy at all! Add my essential oils with no problem. Am very pleased with this product!
Submited By: Christine E from Ada, Ohio on 08/14/2007
Loyal Customer Since: 2007
Rating:

This is wonderful lotion.
Submited By: Wendy from Peterborough, Ontario on 03/24/2007
Loyal Customer Since: 2005
Rating:

The Ultra Premium Lotion Base has been the "find of the century" for me. This lotion is very lush and readily absorbed into the skin leaving it fresh and so moist. Recently I had a very serious reaction to a medication prescribed by my doctor, the side effects included swelling to my face and it also became extremely rashed and irritated. Around my eyes I had deep craters from the fever and swelling. I used this cream probably 10 times a day to help hydrate my skin. I was truly concerned about permanent wrinkles left over after the swelling and rash disappeared. But I most happy to say that after using this lotion my face has returned to normal and no sign what-so-ever of wrinkles that I thought I would have. All family and friends are in love with this lotion! Congratulations on such a great product.
Submited By: Gaelon from Mission Hills, California on 01/18/2007
Loyal Customer Since: 2006
Rating:

GREAT lotion! My clients LOVE it. It holds EO's and fragrance very well. Leaves skin silky and glowing.
Submited By: Penelope from Hackensack, New Jersey on 12/28/2006
Loyal Customer Since: 2006
Rating:

this is the most wonderful lotion ever. i have bought form store malls like bath and body works and this one stands by it self. it's excellent. when i wake up i take a portion of it and add the essential oil that feel like smelling depending on my mood and i get revitalized. just perfect.
Submited By: David from Calgary, Alberta on 12/10/2006
Loyal Customer Since: 2005
Rating:

This lotion is as good as the best lotions I've ever tried at a fraction of the cost! Put some of your favourite essential or fragrance oil in this and you've got something truly outstanding.
Submited By: Stephanie from Burlington, Ontario on 11/22/2006
Loyal Customer Since: 2005
Rating:

This is the most luxurious lotion base you will ever try! It goes on so smooth and is not greasy at all considering how thick it is. My skin which is normally very dry, and flaky stayed moisturized all day long. A perfect product for the cold months ahead. I think I'm addicted to it already!
Submited By: Jenna from Altamonte Springs, Florida on 11/14/2006
Loyal Customer Since: 2006
Rating:

I really like this product. It is a very thick lotion but not greasy. It leaves a silky feel to the skin and seems to take EO's very well.
Submited By: Kate from Hamilton, Ontario on 10/31/2006
Loyal Customer Since: 2005
Rating:

Family and Friends who are volunteer testers all agree that this lotion is great. I am using it unscented on a daily basis on my hands (as it is soap season) and I think that it is excellent as it absorbs quickly, non greasy and appears to be providing a great barrier to the elements. Will be ordering more!
Submited By: Marilyn from Markham, Ontario on 07/28/2006
Loyal Customer Since: 2005
Rating:

You've got to try this! The texture is very smooth and feel wonderful on the skin. It blends well with EOs and you can make your personalized lotion in just a second! I use it for my family and they just love it. Excellent product!
Submited By: Trudy from Warkworth, Ontario on 07/31/2006
Loyal Customer Since: 2005
Rating:

A great lotion that is receptive to additives allowing you to develop a variety of skin care lotions with this single base product. This is truly a premium product.
Submited By: Karen from Nepean, Ontario on 09/11/2006
Loyal Customer Since: 2005
Rating:

Super silky-smooth, excellent absorption rate on the skin, VERY thick lotion. Speaking of which, is there a pump available for the 1L size? I'm having a hard time figuring out how to "pour" it!
Submited By: Lynn from Lawrenceville, Georgia on 07/05/2006
Loyal Customer Since: 2006
Rating:

The Ultra Premium Lotion Base is a wonder product! The description that the product is robust doesn't do it justice. This lotion base has the best consistency of any base I have made myself or tried from other competitors. I urge anyone from the first timer to the full scale operator to give this product a try and experience the difference. Pour and add your fragrance and you have produced your lovely, hydrating lotion that is ready to compete with anything on the market today. My customers rave!!! Bravo to you New Directions - you have a winner!!!