MATERIAL SAFETY DATA SHEET
1. Product Identification:
Product Name:	Strawberry Red/Tomato Red/Beetroot Red Natural Color
Botanical Name:	Beta vulgaris L
Synonyms:	Beta maritima L., Beta vulgaris L. ssp. maritima (L.) Arcang.
INCI Name:	Beta vulgaris (beetroot) extract
CAS #:	7659-95-2
Country of Origin:	India
2. Classification:
Chemical Identification: Beetroot red color 24 HOUR EMERGENCY TELEPHONE NUMBER: (613)-996-6666 CANUTEC
3. Hazardous Ingredients Information:
N/A
4. Physical & Chemical Properties:
Appearance:	Pink to deep red liquid.
Odor:	Characteristic odor.
Solubility:	Water soluble.
Identification:	Maximum absorbance peaks at 535nm.
pH Stability:	3.5 – 5.0
Betanin Content:	8 – 10 %
Maximum Absorbance:	E = 1120 @ λ=535nm
Arsenic:	< 3 mg/kg
Lead:	< 10 mg/kg
Mercury:	< 1 mg/kg
Copper:	< 302 ppm
Heavy Metals:	< 40 ppm
Total Plate Count:	< 10000 per g
Total Yeast & Mold:	< 50 per g
E. Coli:	Negative
Salmonella	Negative
Staphylococcus:	Negative
Method of Extraction:	Solvent extraction of peel of the red beetroot.
Extraction Solvent:	Ethanol
Constituents:	Betalains – vulgaxanthin I, vulgaxanthin II, indicaxanthin, betanin, prebetanin, isobetanin and neobetanin. Also cyclodopa glucoside, N-formylcyclodopa glucoside, glucoside of dihydroxyindol-carboxylic acid, betalamic acid, L-tryptophan, p-coumaric acid and ferulic acid
Shelf-life:	1 years if sealed and store away from direct sunlight.
5. Fire/Explosion Hazard:
Non-Flammable.
6. Reactivity/Stability Data:
Reactivity: Stable. Will precipitate in acidic solutions.
Decomposition: When heated to decomposition produces carbon dioxide and carbon monoxide smoke.
7. Toxicological Properties/Information:
Beetroot has high nitrate content and thus large quantities should be avoided.
8. Preventive Data:
Spillage: Wash with copious amounts of water into sanitary sewer or mop up and wash down area.
Environment: Sanitary sewer or landfill is in accordance with local, state, and federal-pollution regulations.
Storage: Pack in aluminum foil bag and one plastic bag inside. Store in a well-closed container away from moisture and direct sunlight.
9. First Aid Measures:
Eye contact: Flush with water for at least 10 minutes.
Inhalation: Avoid casual breathing.
Ingestion: Rinse mouth.
Skin contact: Wash with soap and plenty of water.
11. Individual Protection:
Avoid breathing in product – small particles can be a nuisance.
12. Preparation Information:
Quality Assurance New Directions Aromatics Inc. Brampton ON L7A 1C5 Revision Date: September 28, 2009.
Disclaimer The information contained in this Certificate of Analysis and Material Safety Data Sheet are obtained from current and reliable sources.  As the ordinary or otherwise use(s) of this product is outside the control of New Directions Aromatics Inc., no representation or warranty, expressed or implied is made as to the effect(s) of such use(s) (including damage or injury), or the results obtained. New Directions Aromatics Inc. expressly disclaims responsibility as to the ordinary or otherwise use(s).  Furthermore, New Directions Aromatics as to the fitness for any use should consider nothing container herein as a recommendation.  The liability of New Directions Aromatics Inc. is limited to the value of the goods and does not include any consequential loss.

CERTIFICATE OF ANALYSIS
Product: Strawberry Red natural Color
Product No: 36004		Lot No: 36004-A04
	Specifications:	Results:
Appearance:	Pink to deep red liquid.	Complies
Odor:	Characteristic odor.	Complies
Solubility:	Water soluble.	Complies
Identification:	Maximum absorbance peaks at 535nm.	Complies
pH Stability:	3.5 – 5.0	Complies
Arsenic:	< 3 mg/kg	Complies
Lead:	< 10 mg/kg	Complies
Mercury:	< 1 mg/kg	Complies
Copper:	< 302 ppm	Complies
Heavy Metals:	< 40 ppm	Complies
Total Plate Count:	< 10000 per g	Complies
Total Yeast & Mold:	< 50 per g	Complies
E. Coli:	Negative	Complies
Salmonella	Negative	Complies
Staphylococcus:	Negative	Complies