The New Directions Aromatics team is extremely saddened to announce the passing of Abraham Thomas, founder of the New Directions group of companies and brother of our CEO Alex Thomas. Abraham's passion and commitment to encourage people to take responsibility for their wellbeing via natural methods will live on as we continue into the future without him...

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Raw Materials » Natural Colors

Orange / Annatto Natural Color


Average Product Rating: 4.3 / 5 (Based on 8 Customer Reviews)


Orange / Annatto is extracted from the seeds of the Annatto tree. It is an orange yellow to deep orange-red liquid with a mild odor.
Orange / Annatto contains no Coal Tar Dyes or any extraneous coloring matter. It is recommended to store the color in a cool place with a temperature not exceeding 14 C. Natural dyes should be shaken well before use, and the cap replaced tightly after use.

Type: Liquid

Uses: Oils, Creams, Soaps

Solubility: Soluble in oil


Terms of Use

Customers should purchase products from New Directions Aromatics Inc. with the clear understanding that all products must be used at the customers own discretion and only after referencing Material Safety Data Sheets (MSDS) and all other relevant technical information specific to the product. New Directions Aromatics Inc. shall not be held responsible for any damages to property or for any adverse physical effects (including injury or bodily harm) caused by insufficient knowledge or the improper use of a product.

The user of the product is solely responsible for compliance with all laws and regulations applying to the use of the products, including intellectual property rights of third parties.

As with any manufacturing process, New Directions Aromatics strongly recommends small lab scale testing for evaluation purposes prior to full commercial manufacturing.

The information on the New Directions Aromatics Inc. website is obtained from current and reliable sources but makes no representation as to its comprehensiveness or accuracy. Nothing contained herein should be considered as a recommendation by New Directions Aromatics Inc. as to the fitness for any use. As the ordinary or otherwise use(s) of this product is outside the control of New Directions Aromatics Inc., no representation or warranty, expressed or implied is made as to the effect(s) of such use(s) (including damage or injury), or the results obtained.

The liability of New Directions Aromatics Inc. is limited to the value of the goods and does not include any consequential loss. New Directions Aromatics Inc. shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Please note, the International Federation of Aromatherapists do not recommend that Essential Oils be taken internally unless under the supervision of a Medical Doctor who is also qualified in clinical Aromatherapy. In addition, Essential Oils must be properly diluted before use in order to avoid any damages to property or adverse physical effects (including injury or bodily harm).

IMPORTANT: All of our products are for external use only.

In addition, please read & understand appropriate technical, material safety data sheets and disclaimers before using this or any other New Directions Aromatics product.

Read the Disclaimer

Orange / Annatto Natural Color
Product Out of Stock
We apologize for the inconvenience
ETA: End of December, 2011

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• 1000's of Customers choose New Directions as their supplier of choice for our unparalleled customer service, check our BizRate rating to see that in 2008 we had one of the highest score ratings in the industry.

Submited By: Michelle from Oshawa, Ontario on 11/30/2011
Loyal Customer Since: 2005
Rating:

Colour stays true in CP soap. Great product!
Submited By: Heather from Colorado Springs, Colorado on 10/30/2009
Loyal Customer Since: 2009
Rating:

This is a great natural for CP Soap!
Submited By: Lynne from Erie, Colorado on 08/25/2009
Loyal Customer Since: 2008
Rating:

I have not found this to be too thick - I took the dropper out and it is fine. It does make a lovely, orange color in many different applications. However, my tests using it in bath bombs and salts showed it leaves a ring and stains the tub if not immediately wiped down with strong detergent. I was sad since I had hoped this would be a great natural colorant for bath bombs and salts. Will reserve for CP soaps.
Submited By: Karen from Spring Hill, Florida on 05/29/2008
Loyal Customer Since: 2007
Rating:

Fantastic color and quality! I wish it were a bit thinner. It is difficult to get out of the bottle – even in a hot water bath. However, it is well worth the effort! I would love to see more natural colors offered!
Submited By: Laurie from Saskatoon, Saskatchewan on 04/29/2008
Loyal Customer Since: 2005
Rating:

This is a wonderful natural color to use for CP. You may as well take out the dropper top because it is too thick to pour out of. And watch you don't get it on anything, it will stain and it is very hard to wash off.
Submited By: Lisanne from St. Catharines, Ontario on 04/11/2007
Loyal Customer Since: 2005
Rating:

*Salter, not a soaper* Blinding orange! Makes you thirsty just looking at it =)
Submited By: Trudy from Warkworth, Ontario on 07/31/2006
Loyal Customer Since: 2005
Rating:

This is a great natural colour. When adding to soaps I can control the colour of from a nice carmel to a much deeper tone.
Submited By: Paula from Morgantown, Pennsylvania on 07/17/2006
Loyal Customer Since: 2006
Rating:

I was unable to use this dye. Even after shaking, it was extremely difficult to get the dye to come out of the bottle.

New Directions Aromatics Response:

Our natural colors are fairly thick, but should become easy to use with some gentle heating. We recommend a hot water bath for a few minutes, at which point the product should thin.