The New Directions Aromatics team is extremely saddened to announce the passing of Abraham Thomas, founder of the New Directions group of companies and brother of our CEO Alex Thomas. Abraham's passion and commitment to encourage people to take responsibility for their wellbeing via natural methods will live on as we continue into the future without him...

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Ayurveda Extracts

Ayur stands for life, and Veda stands for science. Ayurveda deals with The Science of Life. Originating from the India 5000 years ago, Ayurveda consists of three main elements Vata, Pitta, and Kapha, making up the human body. Known as doshas, each dosha governs an essential structure of the human body.


Gymnema Sylvestre Ayurveda
Gymnema Sylvestre
Gymnema Sylvestre can be used as a stomachic, stimulant, conjunctivitis and diuretic. Traditional healers rub leaves on infected body parts to cure infections. It is a very important herb for all doshas.
Momordica Charantica Ayurveda
Momordica Charantica
In Ayurveda, Momordica Charantica is considered as tonic, stomachic, stimulant, laxative and alterative. It is prepared into a topical remedy for the skin to treat vaginitis, hemorrhoids, scabies, itchy rashes, eczema, inflammation and other skin problems.