Flavors

Flavor denotes the combined chemical sensations of taste and smell. Creating flavors requires extensive scientific knowledge of the chemical palette with an artistic creativity. To produce natural flavors, the flavorant must first be extracted from the source substance. The methods of extraction can involve solvent extraction, distillation, or using force to squeeze it out. The extracts are then usually further purified before being sold.

To begin producing artificial flavors, flavor manufacturers must either find out the individual naturally occurring aroma chemicals and mix them appropriately to produce a desired flavor or create a novel non-toxic artificial compound that gives a specific flavor. At New Directions, we sell a combination of natural & artificial flavors that are of the highest quality and suitable for application in lip balms. Nonetheless, as with any manufacturing process, we strongly encourage lab scale testing as other ingredients may influence performance.