The New Directions Aromatics team is extremely saddened to announce the passing of Abraham Thomas, founder of the New Directions group of companies and brother of our CEO Alex Thomas. Abraham's passion and commitment to encourage people to take responsibility for their wellbeing via natural methods will live on as we continue into the future without him...

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Cosmetics » Cosmetic Bases

Shampoo Base Ultra Premium (SLS Free)


Average Product Rating: 4.7 / 5 (Based on 10 Customer Reviews)


Paraben Free & SLS Free
Wash away dirt and oil with our nourishing Ultra Premium Shampoo Base. Specifically formulated, it cleanses the hair while restoring shine and manageability. It has a rich lather that rinses clean for ultra performance. This new formulation is faster absorbing, leaves no sticky feeling, robust enough for complex customizations and is easier to spread while still maintaining the look and feel of a premium product.
Made from some of the most natural and mild ingredients, our Ultra Premium Shampoo does not compromise on quality. It has been carefully formulated to be extremely robust and receptive to essential oil, fragrant oil and natural botanicals.

Appearance: Golden Yellow Liquid.

Usage: We recommend all additives not exceed 0.5% percent of the total volume.

Ingredients:
• Water
• Cocamidopropyl Hydroxysultaine
• Cocamidopropyl Betaine
• Decyl Glucoside
• DL Panthenol
• Hydrolyzed Soy Protein
• PEG-150 Pentaerythrityl Tetrastearate
• Phenoxyethanol
• Polyquaternium-7
• Rosemary (Rosmarius Officinalis) Extract
• Citric Acid
• PEG-7-Glyceryl Cocoate
• Caramel


Terms of Use

Customers should purchase products from New Directions Aromatics Inc. with the clear understanding that all products must be used at the customers own discretion and only after referencing Material Safety Data Sheets (MSDS) and all other relevant technical information specific to the product. New Directions Aromatics Inc. shall not be held responsible for any damages to property or for any adverse physical effects (including injury or bodily harm) caused by insufficient knowledge or the improper use of a product.

The user of the product is solely responsible for compliance with all laws and regulations applying to the use of the products, including intellectual property rights of third parties.

As with any manufacturing process, New Directions Aromatics strongly recommends small lab scale testing for evaluation purposes prior to full commercial manufacturing.

The information on the New Directions Aromatics Inc. website is obtained from current and reliable sources but makes no representation as to its comprehensiveness or accuracy. Nothing contained herein should be considered as a recommendation by New Directions Aromatics Inc. as to the fitness for any use. As the ordinary or otherwise use(s) of this product is outside the control of New Directions Aromatics Inc., no representation or warranty, expressed or implied is made as to the effect(s) of such use(s) (including damage or injury), or the results obtained.

The liability of New Directions Aromatics Inc. is limited to the value of the goods and does not include any consequential loss. New Directions Aromatics Inc. shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Please note, the International Federation of Aromatherapists do not recommend that Essential Oils be taken internally unless under the supervision of a Medical Doctor who is also qualified in clinical Aromatherapy. In addition, Essential Oils must be properly diluted before use in order to avoid any damages to property or adverse physical effects (including injury or bodily harm).

IMPORTANT: All of our products are for external use only.

In addition, please read & understand appropriate technical, material safety data sheets and disclaimers before using this or any other New Directions Aromatics product.

Read the Disclaimer

Shampoo Base Ultra Premium (SLS Free)
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As a valued customer we know that you expect the very best from the suppliers you purchase from. That is why at New Directions Aromatics we take strides to ensure that your shopping experience is second to none!

• You can feel confident that New Directions Aromatics has a proven track record of delivering the very best products at market leading prices. We purchase in large volumes and warrant some of the best pricing in the industry from our suppliers. We then pass these savings on to you!

• We deliver a 100% Secure Shopping Experience . We have partnered with Mcafee and Thawte to deliver the very best in online security to ensure your critical payment information is protected.

• We are so confident in the quality of our products that we offer a 15-Day Money Back Guarantee. Any item can be returned within 15 days of receipt of shipment for a full refund on the cost of goods (excluding shipping charges). See our "Policies" section for more details.

• We know that quality means everything to You that is why we have industry leading Quality Assurance policies in place to ensure that the product You receive is of the highest quality. Our in house lab technicians use the very latest in testing equipment to verify every product that comes into our warehouse.

• 1000's of Customers choose New Directions as their supplier of choice for our unparalleled customer service, check our BizRate rating to see that in 2008 we had one of the highest score ratings in the industry.

Submited By: Elizabeth from Canso, Nova Scotia on 02/21/2010
Loyal Customer Since: 2005
Rating:

This is an amazing SLS free shampoo. I have been using it for more than a year and now I will not use anything else. It leaves my hair ultra soft and there is absolutely no build up so I do not have to keep changing shampoos! I added phytokeratin for an even richer shine to the hair and added different combinations of EOs...Hinoki Wood with Jasmine was a favorite. Now my daughter wants more too so please hurry and restock!
Submited By: Dana from Highland Aprk, Illinois on 11/10/2009
Loyal Customer Since: 2009
Rating:

I have tested many shampoo bases, many all natural with virtually no lather and separation issues or excessive thinning with EO additions. I just got out of the shower...wow love this base! Lather was amazing for SLS free product. I will be have this on the shelves very soon!
Submited By: Kylee from Las Vegas, Nevada on 08/19/2008
Loyal Customer Since: 2008
Rating:

Love the lack of chemicals, but this base is very thin and does not take additions well, even at half the recommended amount. Takes a good scrub to work up lather... Over half of what I bought was put into unsuccessful testing. I've been using it as a body wash so it does not go to waste.
Submited By: Christine E from Ada, Ohio on 08/14/2007
Loyal Customer Since: 2007
Rating:

This shampoo is a lovely color. It's very rich and lathers well.
Submited By: Lynne from Thorsby, Alberta on 06/13/2007
Loyal Customer Since: 2005
Rating:

My customers love this shampoo, being SLS free is also great. I also use the Conditioner.
Submited By: Brette from Georgetown, Ontario on 04/11/2007
Loyal Customer Since: 2005
Rating:

I mixed up a batch using grapefruit (for oily hair) and rosemary (for growth). The shampoo held the scent and EOs perfectly. Also, despite no SLS, it still lathers well and leaves my hair feeling very clean with less hair loss. Great stuff.
Submited By: Louise from Montreal, Quebec on 04/01/2007
Loyal Customer Since: 2005
Rating:

I think I will become addict for this shampoo. The price is great and I am so glad having a SLS free shampoo ! (If it could help me having a clear brain...) My hair is clean and soft.
Submited By: Esperanza from Markham, Ontario on 02/09/2007
Loyal Customer Since: 2005
Rating:

I added palmarosa EO, ricebran and camellia seed oil ( total additives not more than 0.5% as suggested ) to it and my hair feels so nice and fresh with less hair falling off. I also used the ultra premium conditioner base as well. The prices are great at ND.
Submited By: Tracy from Fauquier, British Columbia on 01/17/2007
Loyal Customer Since: 2005
Rating:

Great Lather & Moisturizing properties. It cleans without drying. I would prefer if it was available in larger sizes.
Submited By: Kimberly from Inwood, Iowa on 12/21/2006
Loyal Customer Since: 2006
Rating:

Very nice!!! Great lather, works wonderfully with fragrance oils!!! I left it in the natural honey color it came as, looks beautiful that way.