Shampoo Base- Ultra Premium (Paraben & SLS Free) Our Ultra Premium Shampoo base qualified for a Research and Development Grant based on its unique formulation. Free of SLES, synthetic colors and fragrances, our Shampoo base offers a natural caramel color. It has a rich lather that rinses clean for Ultra Performance.
Customers will also find our Shampoo base incredibly robust. It will maintain its efficacy with the addition of your choice of essential oils, fragrances, colors and botanicals.
Making your perfect shampoo has never been easier!
Please Note: As with all manufacturing processes, it is important that small lab scale batches are evaluated prior to producing commercial runs. New Directions Aromatics recommends all additives not exceed half a percent of the total volume.
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Submited By: Dana from highland aprk, Illinois on 11/10/2009 Rating:
I have tested many shampoo bases, many all natural with virtually no lather and separation issues or excessive thinning with EO additions. I just got out of the shower...wow love this base! Lather was amazing for SLS free product. I will be have this on the shelves very soon!
Submited By: Kylee from Las Vegas, Nevada on 08/19/2008 Rating:
Love the lack of chemicals, but this base is very thin and does not take additions well, even at half the recommended amount. Takes a good scrub to work up lather... Over half of what I bought was put into unsuccessful testing. I've been using it as a body wash so it does not go to waste.
Submited By: Christine E from Ada, Ohio on 08/14/2007 Rating:
This shampoo is a lovely color. It's very rich and lathers well.
Submited By: Lynne from Thorsby, Alberta on 06/13/2007 Rating:
My customers love this shampoo, being SLS free is also great. I also use the Conditioner.
Submited By: Brette from Georgetown, Ontario on 04/11/2007 Rating:
I mixed up a batch using grapefruit (for oily hair) and rosemary (for growth). The shampoo held the scent and EOs perfectly. Also, despite no SLS, it still lathers well and leaves my hair feeling very clean with less hair loss. Great stuff.
Submited By: louise from Montreal, Quebec on 04/01/2007 Rating:
I think I will become addict for this shampoo. The price is great and I am so glad having a SLS free shampoo ! (If it could help me having a clear brain...) My hair is clean and soft.
Submited By: Esperanza from Markham, Ontario on 02/09/2007 Rating:
I added palmarosa EO, ricebran and camellia seed oil ( total additives not more than 0.5% as suggested ) to it and my hair feels so nice and fresh with less hair falling off. I also used the ultra premium conditioner base as well. The prices are great at ND.
Submited By: Tracy from Fauquier, British Columbia on 01/17/2007 Rating:
Great Lather & Moisturizing properties. It cleans without drying.
I would prefer if it was available in larger sizes.
Submited By: Kimberly from Inwood, Iowa on 12/21/2006 Rating:
Very nice!!! Great lather, works wonderfully with fragrance oils!!! I left it in the natural honey color it came as, looks beautiful that way.
Ultra Premium Cosmetic Bases | Retail Ready 
