The New Directions Aromatics team is extremely saddened to announce the passing of Abraham Thomas, founder of the New Directions group of companies and brother of our CEO Alex Thomas. Abraham's passion and commitment to encourage people to take responsibility for their wellbeing via natural methods will live on as we continue into the future without him...

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Cosmetics » Cosmetic Bases

Shampoo Cosmetic Base


Average Product Rating: 4.9 / 5 (Based on 24 Customer Reviews)


Wash away dirt and oil with our nourishing Shampoo Base. Specifically formulated, it cleanses the hair while restoring shine and manageability. This base has been specifically formulated to be extremely robust. Essential Oils, fragrant oils, botanical extracts and various raw materials can be added in order to customize each product.

Usage: We recommend that no more than 0.5% or 5 ml of any essential oil be added to a Liter our cosmetic bases. Exceeding this amount may destabilize bonds between the ingredients. Over time this may cause our bases to lose some of their luxurious properties including viscosity, smooth feel and rate of absorption.

Drum Orders:
• Price is FOB from our warehouse. UPS does not ship drums so shipping charges will be calculated in house with another courier or customers can request their preferred courier.
• Price includes bulk open head drum with plastic liner.
• A lead time of 3 weeks is needed in order to fill a drum order.
• A non-refundable 50% deposit is required.
• Special orders for drums cannot be returned. We encourage our customers to try the smaller sizes before placing a special order for a drum. Our return policy is applicable to regular orders only.

Ingredients:
• Water
• Sodium Laureth Sulfate
• Cocamide DEA
• Cocamidopropyl Betaine
• Sodium Chloride
• DMDM Hydnatoin
• Citric Acid
• Tetrasodium EDTA


Terms of Use

Customers should purchase products from New Directions Aromatics Inc. with the clear understanding that all products must be used at the customers own discretion and only after referencing Material Safety Data Sheets (MSDS) and all other relevant technical information specific to the product. New Directions Aromatics Inc. shall not be held responsible for any damages to property or for any adverse physical effects (including injury or bodily harm) caused by insufficient knowledge or the improper use of a product.

The user of the product is solely responsible for compliance with all laws and regulations applying to the use of the products, including intellectual property rights of third parties.

As with any manufacturing process, New Directions Aromatics strongly recommends small lab scale testing for evaluation purposes prior to full commercial manufacturing.

The information on the New Directions Aromatics Inc. website is obtained from current and reliable sources but makes no representation as to its comprehensiveness or accuracy. Nothing contained herein should be considered as a recommendation by New Directions Aromatics Inc. as to the fitness for any use. As the ordinary or otherwise use(s) of this product is outside the control of New Directions Aromatics Inc., no representation or warranty, expressed or implied is made as to the effect(s) of such use(s) (including damage or injury), or the results obtained.

The liability of New Directions Aromatics Inc. is limited to the value of the goods and does not include any consequential loss. New Directions Aromatics Inc. shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Please note, the International Federation of Aromatherapists do not recommend that Essential Oils be taken internally unless under the supervision of a Medical Doctor who is also qualified in clinical Aromatherapy. In addition, Essential Oils must be properly diluted before use in order to avoid any damages to property or adverse physical effects (including injury or bodily harm).

IMPORTANT: All of our products are for external use only.

In addition, please read & understand appropriate technical, material safety data sheets and disclaimers before using this or any other New Directions Aromatics product.

Read the Disclaimer

Shampoo Cosmetic Base
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As a valued customer we know that you expect the very best from the suppliers you purchase from. That is why at New Directions Aromatics we take strides to ensure that your shopping experience is second to none!

• You can feel confident that New Directions Aromatics has a proven track record of delivering the very best products at market leading prices. We purchase in large volumes and warrant some of the best pricing in the industry from our suppliers. We then pass these savings on to you!

• We deliver a 100% Secure Shopping Experience . We have partnered with Mcafee and Thawte to deliver the very best in online security to ensure your critical payment information is protected.

• We are so confident in the quality of our products that we offer a 15-Day Money Back Guarantee. Any item can be returned within 15 days of receipt of shipment for a full refund on the cost of goods (excluding shipping charges). See our "Policies" section for more details.

• We know that quality means everything to You that is why we have industry leading Quality Assurance policies in place to ensure that the product You receive is of the highest quality. Our in house lab technicians use the very latest in testing equipment to verify every product that comes into our warehouse.

• 1000's of Customers choose New Directions as their supplier of choice for our unparalleled customer service, check our BizRate rating to see that in 2008 we had one of the highest score ratings in the industry.

Submited By: Cindy from Angus, Ontario on 01/04/2012
Loyal Customer Since: 2005
Rating:

I purchased this and although it is very thick, adding some rose water and EO's and the results were astounding. It lathered perfectly and my hair was bouncy and shiny. Very pleased with this product and will definitely order more.
Submited By: Heather from Burlington, Ontario on 10/30/2011
Loyal Customer Since: 2005
Rating:

This shampoo is amazing! I mixed a bit of clay (disolved in distilled water), spearmint EO, menthol EO, and peppermint EO. It leaves my hair soft, managable, and full of body. My hair is also adds fabulous shine. My family loves it! Great price too!
Submited By: Leeann from Grand Valley, Ontario on 08/27/2010
Loyal Customer Since: 2005
Rating:

My husbands favorite when scented with Maple Sugar or Happy Men! Makes a great body wash, too! washes away clean! love it
Submited By: Jennifer from Temperance, Michigan on 08/29/2010
Loyal Customer Since: 2009
Rating:

I love this shampoo. I have been using it for quite a while. It takes on my essential oils with gusto. Now if we could just come up with an organic that is SLS and Paraben free that actually has lather, we'll be in business!
Submited By: Monique from Pembroke Pines, Florida on 07/12/2010
Loyal Customer Since: 2008
Rating:

Tried this one because the ultra premium was out of stock, its very light but still high quality. Since I have very thick hair I prefer the ultra premium
Submited By: Kevina from San Jose, California on 11/25/2009
Loyal Customer Since: 2009
Rating:

My hair was so manageable with the shampoo and conditioner combination. I'm going to buy more.
Submited By: Jacki from Beeton, Ontario on 11/02/2009
Loyal Customer Since: 2005
Rating:

I have difficult to manage, dry, damaged hair..I used this product adding almond oil, coconut oil and rosemary and the difference it made to my hair after the first wash was amazing...even hubby commented. I will purchase more shampoo base in future and play around with different combinations...
Submited By: Ronda from Salem, New Jersey on 09/14/2009
Loyal Customer Since: 2009
Rating:

Im so glad I found your company on the internet! You made it soo easy for me to make my own products! I am defintitely your customer for life! I hope your success is continued! Your very helpful and inexpensive. Great job.
Submited By: Lindsay from Ottawa, Ontario on 06/11/2009
Loyal Customer Since: 2005
Rating:

this was amazing! I added rosemary, grapefruit oil and silk peptide and my hair is bouncing!!
Customer with more
than 50 reviews
Submited By: Gretchen from Phoenix, Arizona on 06/09/2009
Loyal Customer Since: 2008
Rating:

I'm now buying the larger jug. I love this stuff. I recently got a gift certificate for a hair cut at a higher-end salon and the girls couldn't get over how soft my hair was. They were shocked when I told them I make my own hair products.
Submited By: Brenda from Elk Creek, Nebraska on 03/25/2009
Loyal Customer Since: 2009
Rating:

I have a customer with oily hair and she hasn't been able to find a shampoo that will keep her hair looking good all day. I bought the shampoo base, added some oils for oily hair and gave her a sample to try. She absolutely loved the results and her hair looked just washed for 2 days!! I have dry hair and again mixed in some oils and I have to admit it's the best shampoo that I've ever used too!! Now all my customers are asking about samples for their hair types!! This is a WONDERFUL all purpose shampoo!!
Submited By: Denise from Stouffville, Ontario on 12/02/2008
Loyal Customer Since: 2005
Rating:

I am very picky with my hair and this was great! I look foward to starting a new business with this. :)
Submited By: Wendy from Oshawa, Ontario on 09/29/2008
Loyal Customer Since: 2005
Rating:

I absolutely love this shampoo base. I mix it with some of the floral waters and E.O's and it makes the best shampoo going. I haven't had an opportunity to sell it as of yet because I have just started to use it but My family and I love it and I know that my customers will too. It leaves your hair silky and soft and so nice and shinny.Wonderful product.
Customer with more
than 50 reviews
Submited By: Gretchen from Phoenix, Arizona on 07/27/2008
Loyal Customer Since: 2008
Rating:

I bought this shampoo just for fun. I was going a little nuts with the oils and thought it would be a good idea to have more uses for the oils. I ususally have about 4 different shampoos and conditioners in my shower, and since I got this it's been the only one I've used. It breaks down any build-up without drying out my hair. It feels so clean and soft and light. I really can't believe I got such a quality shampoo for such a great price, and I have the bonus of making it any scent I want!
Submited By: Angela from Centralia, Missouri on 07/08/2008
Loyal Customer Since: 2008
Rating:

I am a first time buyer of NDA and let me tell ya this shampoo is the Bomb!!!! It makes your hair feel cleaner and healthier than it has ever been and so soft. My customers are crazy about it. I can't keep it in stock
Submited By: Nikki from Columbus, Ohio on 06/24/2008
Loyal Customer Since: 2008
Rating:

I do love the way this shampoo makes my hair feel and look. I get so many compliments on how healthy my hair looks now. Thanks NDA!!!!!
Submited By: Dawn from Necedah, Wisconsin on 12/07/2007
Loyal Customer Since: 2007
Rating:

I bought this to give it a try and works very well, nice silky smooth refreshing hair. I have all my needs here. another great product. love it.
Submited By: Tily from Sunnyvale, California on 10/12/2007
Loyal Customer Since: 2006
Rating:

Yes, this product is excellent!! It works well, and it makes my hair soft and shiny. Just love it! Thank you!
Submited By: Marilyn from Markham, Ontario on 07/28/2006
Loyal Customer Since: 2005
Rating:

It blends well with EOs and FOs and is a good base. Bear in mind it won't produce a lot of foam as of the over the counter shampoo. I blend it with rosemary and patchouli EO and I can feel the hair is smooth and soft after shampooing and blowdrying. Definitely a must item for my family.
Submited By: Elizabeth from Portugal Cove-st. Philip's, Newfoundland on 09/29/2006
Loyal Customer Since: 2005
Rating:

Great shampoo base. Takes scent very well, and is easy to mix. Very nice to use, too!
Submited By: Shirleen from Markham, Ontario on 10/27/2006
Loyal Customer Since: 2005
Rating:

This shampoo base blends real well with the essential oils and the fragrant oils. I like the fact that I can make my own hair products, and know what is going in to it.
Submited By: Rorie from Lancaster, California on 08/30/2006
Loyal Customer Since: 2006
Rating:

This is a winner everyone loves this one, I have tried a lot of natural shampoo's this is very nicely done.
Submited By: Ying from Forest Hills, New York on 07/28/2006
Loyal Customer Since: 2006
Rating:

We have try many differnt types of shampoo. Your product is the best we ever used. We used AVEDA (Shampoo), Avalon Organics (Nourishing Shampoo), Bath and Body Works (Aromatherapy Orange Ginger Shampoo), and TRESemme' Shampoo... All of them cause my head to itch and smell after 2 days. Your Shampoo acutally can keep my hair smell free and itch free. We are very impressed.
Submited By: Bonnie from Rantoul, Illinois on 07/27/2006
Loyal Customer Since: 2005
Rating:

This is an awesome shampoo base. My customers rave about it and say it leaves their hair so silky and soft. I will continue to purchase it. Bonnie - IL