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Shea Butter- 100% Natural
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Botanical Name: Butyrospermum parkii
Description: This butter is extracted from the Shea nut & is grayish to ivory white in color with characteristic odour. Used predominantly for skin care, Shea butter is hailed for its protecting and emollient properties. Rich in cinnamon acid, it also protects the skin from UV rays and therefore can be included in skin care products for the sun. It can also be used as a massage butter, as a moisturizing agent in soaps and shaving creams, and as a treatment for minor skin wounds and irritations.
Fair Trade Compliant
At New Directions Aromatics, we continue to source our products using ethical suppliers. Both our Shea and Cocoa Butter are Fair Trade Compliant. This means that profits go back to the community, that environmentally friendly production methods are utilized, that underage or forced labor are not used, and that a minimum cost is acquired regardless of market pressure.
Shea Butter Differences
Organic Shea Butter – This variety has all the same great properties of the other shea butters, but it has been certified organic under the ECOCERT program. This butter is naturally refined and confirms with the organic certification process.
Refined Shea Butter – The refined variety of shea is done so naturally, without the use of solvents or synthetic chemicals. The process uses diatimatious clay that pulls out the impurities and excessive odor. It is then naturally sun bleached to whiten the product further. This variety tends to be preferred in typical manufacturing.
100% Natural & Unrefined Shea Butter – This variety is produced by an ethically sponsored African Co-op. Using traditional methods, this variety of shea has a yellow color and the characteristic smell of the nut used in harvesting. The intensity of fragrance and color of this variety may vary, sometimes within the same batch, and some users may experience some graininess as the product has not been refined.
Shea Butter Applications
• Having natural anti-sun damage properties
• Skin Healing agent for small wounds & Cracks
• As an anti-aging agent for the skin
• Soothing Sun Burns
• Healing Agent for Dry, damaged hair
• Soothes aching muscles
Common Uses
• Lip Balms
• Body & Massage Butters
• As the Oil phase in Body and Hand Lotions
• Shaving preparations
• Facial Moisturizers
• Bath Oils, just to name a few…
How much should I use?
Applications of under 5% should be viewed as adding value only to your label. The impact on your overall efficacy will be minimal.
To see a positive impact on your product, formulators should look to use approximately 10%. However, it is important to note that Shea Butter performs as an oil. Small, lab scale batches should be undertaken prior to full scale commercial runs.
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Customer Product ReviewsWrite a review & be eligible to win a $100 Gift Certificate! At the end of this month we will be totaling all the entries and having a random draw. Each product entry counts so write often!
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Please Note: You must be logged in to write a review
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Submited By: Tracey from Toronto, Ontario on 03/17/2008
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I love the nutty odour and smoothe texture and the fact that it's fairly traded and from an ethical coop.
Excellent!
Wish it were packaged in a glass bottle, however.
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Submited By: melyssa from grand-mere, Quebec on 01/27/2008
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I enjoy everything about the NDA shea butter.
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Submited By: Bartricia from Huntingdon Valley, Pennsylvania on 11/29/2007
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An absolutely fabulous product at a great price! This is a staple for many of my products. The smell is very light and a little definitely goes a long way. This is great to have on hand in the winter months.
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Submited By: Jennifer from Oviedo, Florida on 10/09/2007
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I was very happy to find natural shea butter. Thank you for carrying it.
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Submited By: brandy from owen sound, Ontario on 08/25/2007
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Shea butter is an awesome product. a little goes a long way! I use it directly as a skin application, and to many products
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Submited By: nelly from montreal, Quebec on 07/04/2007
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What I love the most about this product is the color and the smell. When you first open up the jar, the smell is very strong. I made lip balm and I didn't put flavor in them. I got very good feedback for the smell and taste of the balms, they enjoyed it was a natural flavor & smell. I prevents and heals chaplips in winter also, that was the other very possitive feedbacks I got.
When used in lotion, the scent becomes very light, it absorbs quickly and leaves the skin very soft. I tried using it alone on the skin, but I was left with a greasy mess, so I recomend making a lotion.
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Submited By: Holly from Guelph, Ontario on 05/29/2007
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This shea is amazing! Although, I wasn't prepared for the strong smell, it took a few days of using it and now I really enjoy the scent. It's so easy to work with and absorbs beautifully. My skin really feels healthier.
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Submited By: Maryam from Ashburn, Virginia on 04/18/2007
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I have purchased Shea nut butter for personal use many times before. I am disappointed with the smell of this product, which is very unpleasant to me. No doubt about its quality, I’m sure. I think I’ll be safer to purchase odorless materials rather than trusting the descriptions of fragrances I read on this site.
New Directions Aromatics Response:
This may be an issue of product not meeting the expectations of someone unfamiliar with the product. The customers listed below seem to have a very different opinion based on their experiences with Natural Shea.
Customers used to working with refined Shea will notice an odor. We have been very open about the fact that Natural Shea has a nut smell, and that the intensity of scent will vary from lot to lot. This is the nature of natural products. Standardization does not occur without some degree of processing.
Lastly, describing odors and scents for others is at best difficult, and at worst, impossible. We have done our best to be accurate and overt with respect to this.
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Submited By: Karen from Nepean, Ontario on 02/24/2007
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Awesome quality, fantastic price. Whips up like a dream and takes additives and complementary scents well. I also enjoy the scent of the product itself. Leaves even the driest winter skin feeling nourished and silky. I've made up a cream with it for a friend who has eczema with good results.
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Submited By: louise from Montreal, Quebec on 08/19/2006
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Shea butter is the number one product for a deep hydratation of the skin. I make a soap that contains not less than 40% of shea butter. My customers tell me that they no longer need lotion on their skin, after a regular use.
Shea butter is good for baby skin problems as cradle cap. Pregnant women can use it to avoid stretch marks.
A regular use of shea butter rejuvenates skin and gives it a silky appearance and feeling. It contains a lot of vitamins. I always keep some at home. New Directions provides us high quality shea butter at a very reasonnable price.
Shea butter is environmentally safe and anybody can have great benefit for using it.
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Submited By: louise from Montreal, Quebec on 08/21/2006
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I order my shea butter exclusively from New Directions. The quality is great. It has not this rancid smell. It is easy to use, the smell is fresh. It gives a satin look and feeling to the skin. Shea butter is a versatile product. You can use it in your soap, sugar scrubs, lotions, lip balm etc. This is the number one butter for its price and quality.
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Submited By: Tami from Sudbury, Ontario on 10/14/2006
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A nice cream colour and delicate nutty scent. Whips up beautifully. Great product at a great price.
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Submited By: shirleen from markham, Ontario on 10/27/2006
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Shea butter is a wonderful product. I use it all my body products.
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Submited By: Paula from Morgantown, Pennsylvania on 07/17/2006
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This shea butter is fantastic! I add a small amount to nearly every batch of soap that I make. Even better is the cocoa butter. I didn't purchase it personally, but a soaping partner added it to our supply. This cocoa butter is my first experience with the product in it's natural raw form. I was amazed at the silkiness and heavenly cocoa smell. Thank you New Directions.
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Submited By: Jennifer from Ottawa, Ontario on 07/06/2006
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I really like the Shea butter, I have found that when mixing it for a body butter or lotion bar that I have to cool it very quickly or it makes little beads that don't stay mixed well in the blend. But I've heard this is the same with all shea butters.
New Directions Aromatics Response:
The Natural Shea Butter is certainly a great product, and one we are proud to have ethically sourced from Africa. It is in its' most natural state, and that appeals to many of our customers, but it does require a little extra attention when being used in the manufacturing process.
We do offer two other varieties: our refined Shea Butter, and our Certified Organic Shea Butter. Both of these products will have a smoother consistency, but the slight increase in pricing reflects the additional handling.
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