×We are temporarily suspending online orders with immediate effect (March 24th at 5:00 PM EST).
We shall resume online orders once we have caught up with the backlog and shall keep you updated.
Your patience and understanding is truly appreciated during this crisis.
Product Rating: 4.8/5 (As per 25 Customer Reviews)
Wash away dirt and oil with our cleansing Shampoo Base. Specifically formulated, it cleanses the hair while adding shine and improving manageability. This base has been specifically formulated to be extremely robust. Essential Oils, fragrant oils, botanical extracts and various raw materials can be added in order to customize each product.
Usage: We recommend that no more than 0.5% or 5 ml of any essential oil be added to a Liter our cosmetic bases. Exceeding this amount may destabilize bonds between the ingredients. Over time this may cause our bases to lose some of their luxurious properties including viscosity, smooth feel and rate of absorption.
Drum Orders: • Price is FOB from our warehouse. UPS does not ship drums so shipping charges will be calculated in house with another courier or customers can request their preferred courier. • Price includes bulk open head drum with plastic liner. • A lead time of 3 weeks is needed in order to fill a drum order. • A non-refundable 50% deposit is required. • Special orders for drums cannot be returned. We encourage our customers to try the smaller sizes before placing a special order for a drum. Our return policy is applicable to regular orders only.
IMPORTANT: All New Directions Aromatics (NDA) products are for external use only unless otherwise indicated. This information is not intended to diagnose, treat, cure, or prevent any disease, and it should not be used by anyone who is pregnant or under the care of a medical practitioner. Please refer to our policies for further details, and our disclaimer below.
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Rating: I'm giving three stars for the following reason: we ordered a five gallon bucket, and it was AMAZING. We ordered another one, and it was yellowish and very very thin, nothing like the first. Many customers complained and we had to refund a lot of money. It's like taking a gamble when purchasing this.
By:Binyomin, Cleveland Heights, Ohio
Date: Loyal Customer Since: 02-May-2012
Rating: I purchased this and although it is very thick, adding some rose water and EO's and the results were astounding. It lathered perfectly and my hair was bouncy and shiny. Very pleased with this product and will definitely order more.
By:Cindy, Angus, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: This shampoo is amazing! I mixed a bit of clay (disolved in distilled water), spearmint EO, menthol EO, and peppermint EO. It leaves my hair soft, managable, and full of body. My hair is also adds fabulous shine. My family loves it! Great price too!
By:Heather, Burlington, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: My husbands favorite when scented with Maple Sugar or Happy Men! Makes a great body wash, too! washes away clean! love it
By:Leeann, Grand Valley, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I love this shampoo. I have been using it for quite a while. It takes on my essential oils with gusto. Now if we could just come up with an organic that is SLS and Paraben free that actually has lather, we'll be in business!
Rating: Tried this one because the ultra premium was out of stock, its very light but still high quality. Since I have very thick hair I prefer the ultra premium
By:Monique, Pembroke Pines, Florida Top ReviewerDate: Loyal Customer Since: 25-May-2008
Rating: My hair was so manageable with the shampoo and conditioner combination. I'm going to buy more.
By:Kevina, San Jose, California Top ReviewerDate: Loyal Customer Since: 25-Nov-2009
Rating: I have difficult to manage, dry, damaged hair..I used this product adding almond oil, coconut oil and rosemary and the difference it made to my hair after the first wash was amazing...even hubby commented. I will purchase more shampoo base in future and play around with different combinations...
By:Jacki, Beeton, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Im so glad I found your company on the internet! You made it soo easy for me to make my own products! I am defintitely your customer for life! I hope your success is continued! Your very helpful and inexpensive. Great job.
By:Ronda, Salem, New Jersey
Date: Loyal Customer Since: 06-Mar-2009
Rating: this was amazing! I added rosemary, grapefruit oil and silk peptide and my hair is bouncing!!
By:Lindsay, Ottawa, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I'm now buying the larger jug. I love this stuff. I recently got a gift certificate for a hair cut at a higher-end salon and the girls couldn't get over how soft my hair was. They were shocked when I told them I make my own hair products.
By:Gretchen, Phoenix, Arizona Top ReviewerDate: Loyal Customer Since: 05-Jul-2008
Rating: I have a customer with oily hair and she hasn't been able to find a shampoo that will keep her hair looking good all day. I bought the shampoo base, added some oils for oily hair and gave her a sample to try. She absolutely loved the results and her hair looked just washed for 2 days!! I have dry hair and again mixed in some oils and I have to admit it's the best shampoo that I've ever used too!! Now all my customers are asking about samples for their hair types!! This is a WONDERFUL all purpose shampoo!!
By:Brenda, Elk Creek, Nebraska
Date: Loyal Customer Since: 02-Mar-2009
Rating: I am very picky with my hair and this was great! I look foward to starting a new business with this. :)
By:Denise, Stouffville, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I absolutely love this shampoo base. I mix it with some of the floral waters and E.O's and it makes the best shampoo going. I haven't had an opportunity to sell it as of yet because I have just started to use it but My family and I love it and I know that my customers will too.
It leaves your hair silky and soft and so nice and shinny.Wonderful product.
By:Wendy, Oshawa, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I bought this shampoo just for fun. I was going a little nuts with the oils and thought it would be a good idea to have more uses for the oils. I ususally have about 4 different shampoos and conditioners in my shower, and since I got this it's been the only one I've used. It breaks down any build-up without drying out my hair. It feels so clean and soft and light. I really can't believe I got such a quality shampoo for such a great price, and I have the bonus of making it any scent I want!
By:Gretchen, Phoenix, Arizona Top ReviewerDate: Loyal Customer Since: 05-Jul-2008
Rating: I am a first time buyer of NDA and let me tell ya this shampoo is the Bomb!!!! It makes your hair feel cleaner and healthier than it has ever been and so soft. My customers are crazy about it. I can't keep it in stock
Rating: Yes, this product is excellent!! It works well, and it makes my hair soft and shiny. Just love it! Thank you!
By:Tily, Sunnyvale, California Top ReviewerDate: Loyal Customer Since: 25-Sep-2006
Rating: It blends well with EOs and FOs and is a good base. Bear in mind it won't produce a lot of foam as of the over the counter shampoo. I blend it with rosemary and patchouli EO and I can feel the hair is smooth and soft after shampooing and blowdrying. Definitely a must item for my family.
By:Marilyn, Markham, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Great shampoo base. Takes scent very well, and is easy to mix. Very nice to use, too!
By:Elizabeth, Portugal Cove-St. Philip's, Newfoundland Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: This shampoo base blends real well with the essential oils and the fragrant oils. I like the fact that I can make my own hair products, and know what is going in to it.
By:Shirleen, Markham, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: This is a winner everyone loves this one, I have tried a lot of natural shampoo's this is very nicely done.
By:Rorie, Lancaster, California
Date: Loyal Customer Since: 07-Aug-2006
Rating: We have try many differnt types of shampoo. Your product is the best we ever used. We used AVEDA (Shampoo), Avalon Organics (Nourishing Shampoo), Bath and Body Works (Aromatherapy Orange Ginger Shampoo), and TRESemme' Shampoo... All of them cause my head to itch and smell after 2 days. Your Shampoo acutally can keep my hair smell free and itch free. We are very impressed.
By:Ying, Forest Hills, New York
Date: Loyal Customer Since: 22-Feb-2006
Rating: This is an awesome shampoo base. My customers rave about it and say it leaves their hair so silky and soft. I will continue to purchase it.
Bonnie - IL
With an unwavering commitment to offering the highest quality of products, we firmly believe that Quality Assurance is of utmost importance. It is imperative that meticulous tests, documentation, and certifications are supplied for every product in our portfolio. This ensures that you our valued customer are supplied with superior products at all times.
PLEASE NOTE: The packaging shown above is a general representation of the various sizes and types of packaging available for this product. Not all sizes and types of packaging for this product may be available at all times.
Customers may purchase products from New Directions Aromatics Inc. only with the clear understanding that all products must be used at their own discretion, and only after referring to the Material Safety Data Sheets (MSDS) and all other relevant technical information specific to the product. New Directions Aromatics Inc. shall not be held responsible for any damages to property or for any adverse physical effects (including injury or bodily harm).
New Directions Aromatics Inc. shall not be responsible for any damages resulting from use of or reliance upon this information. The user of the product is solely responsible for compliance with all laws and regulations applying to the use of the products, including the intellectual property rights of third parties.
The certifications, statements and product descriptions shown on this website are strictly for information purposes only. The information in this document is obtained from current and reliable sources but makes no representation as to its comprehensiveness or accuracy. Nothing contained herein should be considered as a recommendation by New Directions Aromatics Inc. as to the fitness for any use.
Further, New Directions Aromatics is not responsible for the comments made in the customer reviews, nor when products are used in ways not suitable to their purpose (for example, fragrance oils in toothpaste; bath salts in metal containers; additives used in larger amounts than recommended).
As with any manufacturing process, New Directions Aromatics strongly recommends small lab scale testing for evaluation purposes prior to full commercial manufacturing. As the ordinary or otherwise use(s) of this product is outside the control of New Directions Aromatics Inc., no representation or warranty, expressed or implied is made as to the effect(s) of such use(s) (including damage or injury), or the results obtained.
The liability of New Directions Aromatics Inc. is limited to the value of the goods and does not include any consequential loss. New Directions Aromatics Inc. shall not be liable for any errors or delays regarding an order, or for any actions taken in reliance thereon.
Please note, the International Federation of Aromatherapists do not recommend that Essential Oils be taken internally unless under the supervision of a Medical Doctor who is also qualified in clinical Aromatherapy. In addition, Essential Oils must be properly diluted before use in order to avoid any damages to property or adverse physical effects (including injury or bodily harm).