Product Rating: 4.7/5 (As per 47 Customer Reviews)
NOTE: This product is for final sale (non-refundable) and will be discontinued once out of stock.
SLS free bases are free from Sodium Laureth Sulphate (SLES), Sodium Lauryl Sulphates (SLS) and Parabens. Wash away dirt and oil with our SLS Free Shampoo Base. Specifically formulated, it cleanses the hair while adding shine and improving manageability. This base has been specifically formulated to be extremely robust. Essential Oils, fragrant oils, botanical extracts and various raw materials can be added in order to customize each product.
• Our return policy only applies to standard products and smaller orders only, thus the returns policy does not apply to drum orders. There is no returns policy for all drum orders.
Usage: We recommend that no more than 0.5% or 5 ml of any essential oil be added to a Liter of our cosmetic bases. Exceeding this amount may destabilize bonds between the ingredients. Over time this may cause our bases to lose some of their luxurious properties including viscosity, smooth feel and rate of absorption.
Drum Orders: • Price is FOB from our warehouse. UPS does not ship drums so shipping charges will be calculated in house with another courier or customers can request their preferred courier. • Price includes bulk open head drum with plastic liner. • A lead time of 3 weeks is needed in order to fill a drum order. • A non-refundable 50% deposit is required. • Special orders for drums cannot be returned. We encourage our customers to try the smaller sizes before placing a special order for a drum. Our return policy is applicable to regular orders only.
IMPORTANT: All New Directions Aromatics (NDA) products are for external use only unless otherwise indicated. This information is not intended to diagnose, treat, cure, or prevent any disease, and it should not be used by anyone who is pregnant or under the care of a medical practitioner. Please refer to our policies for further details, and our disclaimer below.
Be Heard! Review this product and win $100.
Write a review and you can win $100 Shopping Credit!
In the beginning of every month we will have a random draw from all the reviews that came in the previous month. Each review entry counts, so write often!
Rating: I've used this products for several weeks and I like it a lot. It controls the grease very well. I followed Elieza's recipe and it's great. Thanks for sharing the recipe, Elieza.
One minor defect is the texture is quite thin, somewhat water-like, making it a little hard to apply. Maybe I should increase the glycerin content next time...
By:Nuan, Pullman, Washington
Date: Loyal Customer Since: 15-Dec-2016
Rating: I too have fallen in love with this shampoo. I followed the recipe suggested below, and within two washings, my scalp had cleared up. I don't like it straight, but following her recipe, it's superb!
By:Anita, Oil City, Pennsylvania
Date: Loyal Customer Since: 18-Apr-2013
Rating: I'm not particularly impressed. I've tried it plain and with added oils and it leaves my hair and scalp feeling dry.
By:Rebecca, Thaxton, Virginia
Date: Loyal Customer Since: 15-Aug-2013
Rating: This shampoo base is fantastic! My hair was softer and shinier after the first use. I added pracaxi oil, argan oil, sunflower extract and mango extract to my first batch and it leaves my daughter's hair soft, shiny, and tangle free. I did follow the recommended rate for essential oil usage, using pink grapefruit, peppermint, and rosemary, and it smells heavenly. One thing to note: if you add carrier oils to the base, it will be very watery and thin, but it still works wonderfully! If I add under 3% by weight carrier oils to the base it turns out just the right consistency. Can't wait to experiment with other additives and essential oil blends!
By:Stacey, Paris, Illinois Top ReviewerDate: Loyal Customer Since: 20-Nov-2011
Rating: Great product, used Elieza's instructions to mix (Thank you so much)it. Hair is so soft and shiny and my husband had wild curly hair, now management and controlled.
By:Elaine, Victoria, British Columbia Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: NICE!!!! I have whizzed through the 1 liter bottle of this shampoo and am repurchasing. Everybody who tried it loved it!
It's very mild yet cleanses beautifully. I blended it with some EO (orange, mandarin) and glycerin and it was very easy to blend and held the smell very well.
This is now my stapple shampoo. Thanks NDA for offering such great products at great prices!
By:Elise, Mont-Saint-Hilaire, Quebec Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Amazing! I have been searching so long for a good shampoo base, I can't tell you how relieved I am to have found this product. I used to have greasy, dandruffy hair and my scalp was ALWAYS itching. Now that is all gone and not only that but my hair looks great even without conditioner! I cannot recommend this shampoo enough. Pair it with some tea tree oil and lavender. It's an experience!
By:Tara, Woodlawn, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Thank you, Thank you, Thank you...finally itchy scalp free, no more burning, or scabing from the store bought shampoos. I love this shampoo and have been using it for 3 weeks now, it has super lather, even after adding essential oils. Thanks Again, will definately buy this product again as it is well worth it.
By:Rachel, Fredericton, New Brunswick Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Very nice shampoo. And I love that it is SLS free - proves that you don't need that stuff to get a quality product.
Rating: I really loved this shampoo, I have been a stylist for 14 years and I am well impressed! 5 stars
By:Stephanie, Toronto, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Since i came to Canada at age 14 , I was constantly have dandruff with erythema resulting in scabs . Reason for this are the SLES , SLS , PARABEN and synthetic perfumes being use in all shampoos even the baby shampoo i get has same result .
I have been using SLS shampoo for many years now , and i must say my trouble with my scalp and unwanted shading all stop . As new clients with NDA , i will commend my loyalty with the price and service . Got my orders with them early this afternoon , along with the SLS Free shampoo . Used it just now tonight with my own recipe i will share to you all . This shampoo do lather and clean well without drying my hair and scalp .
My recipe :
- 500 ml reusable bottle
- Fill the half bottle with SLS FREE SHAMPOO
- 20 % Distilled WATER
- 5-7 % Vegetable Glycerin be generous if you can next time
- 5 drops of EO of your choice
- Now tilt all ingredients together till it mix slowly & be patient . Then finally shake it all together to combine to a watery base shampoo .
*** NOW IT\'S READY FOR USE
NOTE : In one week your scalp especially all the hair follicles will start to be cleanse from years of using synthetic chemicals and unwanted ingredients to flake off out of your scalp . But first day of use your hair will be fluffy without statics , shiny and soft . Believe me or argue with me , PERSONALLY TESTED AND SWARE OF MY RECIPE . Let me know what you think and do share your recipes with me ;-) Im in process of re designing my butter face cream with soy butter .
By:Elieza, Toronto, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: 2 years ago my hair was thin and falling out due to extensive rafting in the Grand Canyon and also stress. I started making shampoo mixed with Laurel Leaf, Camillia seed oil, and Perillia seed oil....it took awhile for my hair to recover but last year my hair dresser noticed and asked what products I was using! I told her all about NDA and yesterday when I went in for a hair cut she was using NDA shampoo and conditioner on all her clients!!! She says evryone loves it and she has noticed that is is gentler on her hands as well.....thank you for so many wonderful products
By:Anna, Leavenworth, Washington Top ReviewerDate: Loyal Customer Since: 02-Mar-2007
Rating: Excellent Shampoo base! I added fragant oils and essential oils and got a excellent product. If you don't add too much oil, you will not have any problems. BTW, I am a first time user and I had no problems. Shampoo was a bit drying, but I chalk that up to the essential oil I used.
By:Meredith, Imperial, California
Date: Loyal Customer Since: 13-Aug-2010
Rating: I am satisfied with this shampoo. I got it because I was so fed up with commercial shampoos, including the ones from the health food store. It works well with my rosemary essential oil.
Rating: Love that I found a SLS free base for shampoo for my family.
Made a batch with Tea tree oil for the upcoming lice season at school!!
By:Lori, Alton, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: what a huge difference! This is the only shampoo I'll be using from now on. I have added peppermint EO, I like it a lot.
By:Iryna, Phoenix, Arizona Top ReviewerDate: Loyal Customer Since: 09-Jun-2010
Rating: Wow this is amazing me and my friends have been getting fabulous results. I added some essential oils for different hair and skin characteristics and now I have an ammazing product everyone loves it.
By:Karen, Ft St John, British Columbia Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: The SLS's found in most of our hair care products are for the lather. I was in the haircare industry for 16 years. I recently found out that the sulphates in my products can be extremely irratating to skin and actually cause acne reactions. I am 35 years old and suffer from acne. I am very pleased to be trying these products now and even if it does nothing for my skin at least I know that I am using healthier products on my hair. Oh and for the record, I was never one of those pushy hairstylists that pushed all my product on my clients. I believe a truely great product speaks for itself....Kind of like ND does!!!!
By:Chantel, Napanee, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I am so in love with this product it is amazing. People have complained about the loss of lather, maybe its from adding too many other indredients? All I added was some patchouli & ylan ylang and I have had nothing but great results. Will definitely be buying again as I am now running out of product because I sold it all!!
By:Robyn, Paradise Hill, Saskatchewan Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: This shampoo is the bomb! I don't even feel the need to lather my hair more than once. And, it cleans amazingly well without leaving my hair feeling stripped. Because of one of the comments on here about it not lathering well, the first time I used it I poured too much in my hand and had a head full of lather. So, the next time I used it I used less and it still lathered extremely well. Maybe, I'll continue to lessen it down just to see what would be the smallest amount that I would need. But, as it stands now, just using the amount that I am using I won't be running out of this product for a while. And, at that price?!? You guys are awesome! Love for humankind and general business is being restored! Thank you! God Bless!
Rating: Great shampoo and it's limitless what you can create using different EOs.
By:Brenda, Havana, Florida Top ReviewerDate: Loyal Customer Since: 22-May-2009
Rating: Great product !!!"Healthy" shampoo usually make my hair feel like straw...This one is wonderful thank you!!
By:Sabine, Winnipeg, Manitoba Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: My hair has been feeling dry and damaged. I tried the SLS free shampoo with NDA's conditioner--both of them plain, no additives--this morning and my hair definitely feels much better--not greasy or dry--just right. Now I'm looking forward to playing around with adding phytokeratin, silk amino acids and eo's!
By:Nancy, Tacoma, Washington
Date: Loyal Customer Since: 24-Nov-2007
Rating: This shampoo is amazing!!! I blend it with rosemary and peppermint eo's and it smells just like the expensive salon brands. We have ridiculously hard well water and this shampoo lathers so nicely, even without the addition of SLS. I use it on my kids (my 4 yr old has hair to her bum) and it works so well. I will definately be buying more and more and more!! I didn't even get a chance to test market it because I liked it so much I used it all for me and my family!
By:Kelly, Carmangay, Alberta Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I love this product and have recommended it to my friends.
By:Kay, Auburn, Washington
Date: Loyal Customer Since: 04-Jan-2009
Rating: I save this all for me
I have long hair to my waist and this is fantastic
I do not add a thing to it
By:Linda, Cape Coral, Florida Top ReviewerDate: Loyal Customer Since: 16-Dec-2006
Rating: I love this shampoo! It blends well with EO's and it cleans and leaves hair soft and managable. I added tea tree and pepperment for a summer anti-bacterial shampoo. Would recommend it to anyone who blends shampoo.
By:Jackie, Shelburne, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: This shampoo, with the addition of roman chamomile, rosemary, lemon, lime, and orange EO gives me the lightest and most shiny hair I've ever had. But when I started using this with new direction's conditioner (with clary sage and rosemary added), I could hardly believe it. Sure, essential oils can change the behaviour of a base dramatically, but it makes a difference when the base is great to start with. I'm so pleased to have discovered this product! A little goes a long way, and it'll be a long time before I want to try something different!
By:Milena, Winnipeg, Manitoba Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I found this to be Excellent! My hair is fine and colored :) I didn't see any drastic difference in lather and the useage is much less versus store shampoo with so many chemicals! When my hair was about chin lenth I didn't need a contioner it detangled fine which is saying something! As it's gotten longer now I need the extra conditioning but overall I Love this product and am designing a line for men women and kids! Thank you for developing a Safer shampoo !
By:Evelyn, North Olmsted, Ohio Top ReviewerDate: Loyal Customer Since: 18-Aug-2008
Rating: I have really mixed feelings about this product. I love using it and then I don't. I have bought this twice now and each time, no matter how I do it, it liquefies on me and I can't get it to thicken back up after adding e.o. and the such. I've tried a few drops, I have tried different types and I have just added a little fragrance. No matter what It looses it's gel like consistency.
But it still cleans really well, my hair feels great but it's a runny mess and in that state it's hard to use just a little of it.
If anyone has ideas on how to thicken it after you added a few drops of e.o. please post them!! Because I can't seem to do it.
Rating: I thought that the SLS-free shampoo would be excellent -since so many other products on this site are- but after testing it myself for a week, I think it's the worst product from NDA. My head was itchy every day, I always had a dry scalp, and my hair didn't feel clean at all. My boyfriend also tried it with the same result (even though I didn't tell him the problems I was having). I tried it with the Premium Conditioner (which I also found sub-par for NDA), and did not have a favorable experience all together. Even my hands became dry and itchy after getting out of the shower. Unless I'm allergic to an ingredient in the shampoo (not very likely; I use another brand of SLS-free shampoo with the same ingredients), I would not recommend this product.
By:Brooke, Asheville, North Carolina
Date: Loyal Customer Since: 14-Jun-2008
Rating: I just got my SLS free shampoo yesterday. I tired it out last night with some EO's...went to sleep and woke up with beautifully soft hair!! I colour my hair, and it feels super light weight and healthy. I usually use the expensive "salon quality" shampoos loaded with chemicals!! I AM IN LOVE!!
By:Wendy, Toronto, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Outstanding value for the product! Lathers very well and holds EO's without compromising the texture of the product. Highly recommended!
By:Stephanie, Burlington, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: The shampoo base is excellent. My daughter was looking for a little more moisture in the shampoo so I decided to add some of the NDA refined Shea butter. I melted the Shea butter in a pan until it was a liquid. I then heated the shampoo base to about 150 degrees F and added the Shea butter trying to keep both formulas about the same temperature. The amount of Shea butter I added was 10% of the base solution. I let it cool to about 125 degrees F before adding the extract so it wouldn't burn off. The resulting shampoo was amazing. Everyone in the house is clamoring for it.
Will definitely be mixing in the Shea butter from now on.
By:Louis, New York, New York
Date: Loyal Customer Since: 01-Oct-2008
Rating: Hi- My first time using any of your bases, but I am E X T R A PLEASED with the SLS Shampoo base. I Love it! I have course hair and I usually like to try before selling it. I'm sure my customers will too! Thank you. I wish there was a substitue for the DMDM.
By:Almond, Beverly Hills, California
Date: Loyal Customer Since: 23-Jan-2006
Rating: Excellent quality. I am so happy with this shampoo! I mix Patchouli Dark and Clary Sage with it to combat hair loss.
By:Glenyce, Vermilion, Alberta Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: What a great price for SLS-free shampoo! I've only used it on its own and it was very gently, yet efficient on my naturally curly hair. I can't wait to start experimenting with essential oils with it!
By:Karine, Kemptville, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Works great. Wish it did not have such a harsh preservative, but otherwise, good, gentle product.
By:Kylee, Las Vegas, Nevada
Date: Loyal Customer Since: 17-Jun-2008
Rating: I have been in the hair care business for almost 35 years. This SLS free shampoo is excellent on its own or with essential oils added. It does lather sufficiently and therefore does not leave any residue like other commercial shampoos. It is very important to respect the rule as mentionned in the description not to add more than .5% of essential oils. I tried mixing 1% essential oils in a small batch and it changed the consistency to a gel like substance. The second time, I put .5% and the result was superb. I thank you New Directions for having such a great product at a great price. I used to buy the same shampoo from another supplier in the past and paid almost twice the price.
By:Chantal, Greenfield Park, Quebec Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I will agree that the lathering is considerably less than any other shampoo you might purchase, however this does not affect the performance of the product. I find this shampoo to be very gentle to my hair and scalp. I use a very small amount and it does the job well, sometimes I add EO to the shampoo however I usually just use it without any additives....Excellent product and very well priced when you consider how much 1 small bottle of shampoo will cost you in specialty stores!!
By:Laury, Brampton, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Thank you ND for offering an alternative to the toxic products out there! The more people using these types of things the more we can get the word out about what's really in the drugstore.
By:Sandi, Vancouver, British Columbia Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: My 3 year old son gets a rash from many shampoos including "children's shampoos". I tried this and will only use it form now on. He has not had any rah or irritation from it and it is nice to be able to lightly sent it. Thank you. You have solved at least one mothers problem!
By:Heidi, Nanaimo, British Columbia Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I wrote a review about the conditioner base and had to comment on the shampoo! Not since "Creme of Nature" shampoo back in the late '80's early '90's has there been a shampoo so good at detangling!!! And again my hair felt clean, not stripped! As I mentioned before I have natural Afro coily/curly hair that which in essence means the hair coils around itself, and if not using the proper product when trying to comb it out, could lead to hair breakage! I was seriously considering just offering only hair butters because I could control what ingredients went in the product client but now I rejoice because you have hair case bases that are not only good for your hair but fantastic!!!
I will also enlist the aide of my human guinea pigs with similar hair types, and believe me there are many and see what they think. I know this will be a hughe seller!
Thanks so much for making hair care bases that I can with good conscience market not only to people with Afro type hair but others with super curly/coily hair!
Rating: I have not found the reduced amount of foam to be a deterrent at all, considering the benefits of using an SLS free product. It is crystal-clear and rich, with excellent cleansing properties. Holds scent beautifully. One of my absolute favourite NDA bases. I wish I'd bought a larger quantity!
By:Karen, Nepean, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I feel really good using this product knowing that it is free of SLS and SLES ingredient.
I am very conscious of the products I use, especially when I think these ingredients are being absorbed close to the brain. Everything helps.
What I do find with this product, is that there is less lather than the store bought shampoo formula. Lots of marketing is focused on the rich lather, but is this simply a selling tool, regardless of the harm on the body?
New Directions Aromatics Response:
SLS and SLES are the most common foaming agents used. They can be found in 99% of everything commercially available. By avoiding SLS and SLES and still offering a very robust cosmetic base, we are forced to use a formulation that results in less foam. Foam is the most common measure for a quality product, and while opinions vary on how important of a factor this is, we like to point out that modern car washes produce almost zero foam, but somehow our cars get clean!
By:Jeannine, St. John's, Newfoundland Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I brought this product with several friends. We all loved the fact how this shampoo base is SLS free. It's very hard to find unscented SLS free shampoo to blend with essential oils on the market. Only suggestion is, it would be a lot better if this product is avaliable in smaller volume, such as 1L or 4L. I think most people would love to use it for personal instead of manufactural usage.
By:Phoebe, Toronto, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I am so excited you have this back in stock! For all of us who would not wish to use any harsh chemicals in our formulations this perfect SLS free shampoo base is just the ticket. Thank you New Directions for another great product!
By:Candice, Sarasota, Florida Top ReviewerDate: Loyal Customer Since: 29-Jan-2006
With an unwavering commitment to offering the highest quality of products, we firmly believe that Quality Assurance is of utmost importance. It is imperative that meticulous tests, documentation, and certifications are supplied for every product in our portfolio. This ensures that you our valued customer are supplied with superior products at all times.
PLEASE NOTE: The packaging shown above is a general representation of the various sizes and types of packaging available for this product. Not all sizes and types of packaging for this product may be available at all times.
Customers may purchase products from New Directions Aromatics Inc. only with the clear understanding that all products must be used at their own discretion, and only after referring to the Material Safety Data Sheets (MSDS) and all other relevant technical information specific to the product. New Directions Aromatics Inc. shall not be held responsible for any damages to property or for any adverse physical effects (including injury or bodily harm).
New Directions Aromatics Inc. shall not be responsible for any damages resulting from use of or reliance upon this information. The user of the product is solely responsible for compliance with all laws and regulations applying to the use of the products, including the intellectual property rights of third parties.
The certifications, statements and product descriptions shown on this website are strictly for information purposes only. The information in this document is obtained from current and reliable sources but makes no representation as to its comprehensiveness or accuracy. Nothing contained herein should be considered as a recommendation by New Directions Aromatics Inc. as to the fitness for any use.
Further, New Directions Aromatics is not responsible for the comments made in the customer reviews, nor when products are used in ways not suitable to their purpose (for example, fragrance oils in toothpaste; bath salts in metal containers; additives used in larger amounts than recommended).
As with any manufacturing process, New Directions Aromatics strongly recommends small lab scale testing for evaluation purposes prior to full commercial manufacturing. As the ordinary or otherwise use(s) of this product is outside the control of New Directions Aromatics Inc., no representation or warranty, expressed or implied is made as to the effect(s) of such use(s) (including damage or injury), or the results obtained.
The liability of New Directions Aromatics Inc. is limited to the value of the goods and does not include any consequential loss. New Directions Aromatics Inc. shall not be liable for any errors or delays regarding an order, or for any actions taken in reliance thereon.
Please note, the International Federation of Aromatherapists do not recommend that Essential Oils be taken internally unless under the supervision of a Medical Doctor who is also qualified in clinical Aromatherapy. In addition, Essential Oils must be properly diluted before use in order to avoid any damages to property or adverse physical effects (including injury or bodily harm).