Product Rating: 4.8/5 (As per 59 Customer Reviews)
Product Details
Customer Reviews
Technical Documents
This butter is extracted from the Shea nut. After refinement, the butter has an off-white color and almost no odor, but the applications remain the same. It is solid at room temperature and creamier than the crude counterpart.
Common Uses: Used predominantly for skin care, Shea Butter is known for its moisturizing and emollient properties. Rich in vitamins and fatty acids, it penetrates deeply and leaves a smooth, satiny finish. Shea Butter can be used to make massage butters, body butters, lip balms, and as a moisturizing agent in soaps and shaving creams.
When adding butters to creams and lotions, it might be necessary to gently warm them until the texture can be incorporated into the final product. The melting point can range from 32°C to 35°C. Using a hand blender, create a vortex with your cream or lotion and drizzle your melted butter to fully incorporate. For addition in soaps, the general rule of thumb is 1 tablespoon per pound. As with most raw materials, results may vary, so we strongly recommend small, lab scale batches prior to any commercial manufacturing.
Shelf Life: This butter should be stored in a cool dark place and has a shelf-life of 1 year when stored properly.
For more information on different varieties of Shea Butter please click on the following link: About Our Shea Butters
IMPORTANT: All New Directions Aromatics (NDA) products are for external use only unless otherwise indicated. This information is not intended to diagnose, treat, cure, or prevent any disease, and it should not be used by anyone who is pregnant or under the care of a medical practitioner. Please refer to our policies for further details, and our disclaimer below.
We are always striving to provide high-quality products to our customers.
We would love to hear your thoughts and opinions on our products.
Please take a moment to review this product and share your feedback. Thank you.
Rating: I bought my 55lb box and it won't be my last. I love that you have all the benefits of raw shea butter, but you can scent it however you want. I love it! It doesn't have a scent and it's a beautiful creamy white.
Rating: I purchased 55lbs of this last month, and boy i must say it was worth every penny. I am so in love with this. It is not to hard, and not to soft but just right. I i have not worked with it as yet, but I must say that i am well pleased thus far!
By:Susanna, New Rochelle, New York Top ReviewerDate: Loyal Customer Since: 07-Oct-2015
Rating: This is THE whitest shea butter that I have ever purchased and it is NOT gritty at all. No smell lingers here either. Lovely again! GREAT PRICE!!!
Rating: LOVE this butter. I used it for some bath melts with some coco butter and wow!!!! My family loved it! I also bought this and coco butter from another company just to compare-baaaad mistake. They will probably set on the shelf until I can figure out what to do with them. I haven't found anyone so far that I feel can compare with any of your products! Thanks NDA!!!!!
Rating: Product is very moisturizing for the hair and skin, not the best I've had because it is so gritty, even when I smooth it out, little chunks tend to linger. And now entire container is a gritty mess not looking forward to whipping it up!
By:Mychelle, Hampton, Virginia
Date: Loyal Customer Since: 20-Feb-2011
Rating: Great product! No odor compared to the unrefined one. Good quality.
By:Kyla, Espanola, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: It does feel slightly grainy in my fingers but it melts down really easily and I use it for everything! Hot oil hair treatments, lotions, lip balms, and most of all CP shampoo bars. Love it! Thank you, NDA
By:Sylvia, Brooklyn, New York Top ReviewerDate: Loyal Customer Since: 29-Apr-2011
Rating: Texture: slightly grainy, but melted down and whipped beautifully! Slightly oily residue left on skin
Sent: very minimal, dissipates in a few hours if using raw, easily covered up with EO's
Overall an excellent moisturizer! I purchased the refined shea butter just in case i found the raw unrefined shea butters scent too strong. However the unrefined shea butter was not very strong smelling, and was actually creamier and not grainy at all!
By:Jessica, Etobicoke, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Great quality for a great price. I love the fact that it's basically scent free, means you don't have to add a lot of FO.
By:Debra, Edmonton, Alberta Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: At first i tried this butter in a body oil and i was kind of on the edge. However i re-worked the recipe and added more of it and i was really please with the updated results. I have dry skin and it is even drier during the winter months. To make things worse, my family has a home in the high desert of California where we spend the holidays. The climate really destroys my skin and it usually takes weeks to get it back. However, my skin is barely dry at all when i use the oil and shea butter mixture. It made a bi difference.
By:Lorriane, Gardena, California Top ReviewerDate: Loyal Customer Since: 19-Jan-2010
Rating: This butter really spreads really nicely on the skin straight from the jar. This butter will go a loooonnnggg way! What NDA mentioned is very true to their description.
By:Nickia, Miss, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Highest quality right out of the jar ! This runs smooth, buttery, and needs no homogenising; near taste/odorfree (except for a hint of that oily smell that can be found in e.g. coconut oil). Keep it in the fridge to extend shelf life and it has been giving me the very same quality over and over again everytime I take out a piece and use it.
By:Gm, New York, New York
Date: Loyal Customer Since: 15-Apr-2011
Rating: This was my second time to buy shea butter, and when I opened it a few months ago when I bought it, I was a little surprised that it wasn't as white or as soft as the stuff I had before, but I didn't think much of it. Now I'm thinking I was sent the wrong thing, since it looks much more like the picture of the natural butter and also has an odor. Not a real strong or unpleasant odor, but it does smell more than my last shea butter did. I just used it for the first time in a batch of lip balm, and since I can't smell it in the lip balm, I think it will be okay. I will have to see if I can cover up the scent when I use it in my whipped shea butter recipe, though.
By:Andrea, Katy, Texas Top ReviewerDate: Loyal Customer Since: 14-Mar-2011
Rating: This butter has no scent. Is a great addition to all my body care products.
By:Derek, Portsmouth, New Hampshire Top ReviewerDate: Loyal Customer Since: 01-Jul-2011
Rating: Love this shea. I purchased the natural before which is great too but that on has a nutty scent that no mater how much eo I put I could not get rid of it. This is Perfect for creams ,lotions, soap ect.
By:Derek, Portsmouth, New Hampshire Top ReviewerDate: Loyal Customer Since: 01-Jul-2011
Rating: This is my first attempt at making my own products. THis melted really nice and made a nice treatment for dry skin.
Also by itself is a nice lip balm.
Rating: This is THE BEST Shea Butter I have ever used! My customers can't get enough! It is so smooth and silky, no grit! It has VERY little natural odor. I can't seem to keep it in stock. I have several orders that need to be delivered by Saturday, and I ran out on Friday. I placed my order at the last minute. Victoria (NDA) was so amazingly helpful. I contacted NDA to get the status of my order, fearful that I would not get it in time. Victoria actually went to the packing and shipping department and checked for a status for me! Awesome products, packing, shipping and customer service!! I wish they had EVERYTHING I needed, I would never shop anywhere else!! Thanks NDA!!
By:Toni, Elizaville, New York
Date: Loyal Customer Since: 12-Jun-2008
Rating: I love this shea butter, it has such a neutral scent with all the benefits of shea. It takes scents wonderfully and its great for my daughter's eczema.
By:Stephanie, London, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Love this shea in my cp soaps, but I recently tried whipping it up with some grapeseed oil, a little cornstarch and fragrance - and it is amazing!
By:Brenda, Winnipeg, Manitoba Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: This shea butter is amazing, and personally I prefer this refined version to the unrefined since there is hardly any of the "nutty" smell. I just made my first batch of whipped shea butter (70% shea butter, 30% coconut oil, blended for about 10 minutes) and it was so easy to make yet it looked and felt so luxurious, it almost looked like you could eat it. I can already tell this will be a favorite among friends and family!
By:Hanna, Morrisville, North Carolina
Date: Loyal Customer Since: 08-Mar-2010
Rating: I am a repeat customer and really love this product. I use it in skin cream I make. It helps make awesome sun tan lotion. I never had such a golden brown tan until I included shea butter in my creams. Even people of fair skin tan beautifully. The healing properties are wonderful.
Rating: Great product. This batch has almost no scent at all. Light yellow in color. Performs just as expected and you can't beat the price!
By:Amy, Sept-Iles, Quebec Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I love the creamy property of this butter. I love that the scent has been removed from it. I am not a fan of the natural aroma of raw Shea Butter. It is very moisturing and lovely!
By:Susan, Whitby, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Just received my refined shea butter today and i could not wait to try it. I read so many good reviews about it. The refined shea butter is as good as eeryone say it is. It has no smell and is very creamy to work with. I was very happy with the quality of my order. This was my first order with NDA.The people that work at NDA are so kind and helpful when placing an order. i will order from them again.
Rating: This is the most amazing shea butter!! I made it into an overnight foot moisturizer with peppermint and eucalyptus. My customers can't get enough of it! It had no oder, no grit feel what so ever. It blends well and is a piece of cake to work with! After just 6 weeks, my first supply is GONE!! I am ordering more, this time a lot more. Thanks NDA!
By:Toni, Elizaville, New York
Date: Loyal Customer Since: 12-Jun-2008
Rating: Great product. I can't keep enough in stock. I have dried other butters and this by far is the best quality and cheaper than some of the lower quality ones!
By:Dawn, Virginia Beach, Virginia Top ReviewerDate: Loyal Customer Since: 28-Oct-2010
Rating: Great price....Great product. Will definitely be ordering again as soon as i run out.
By:Karen, Strathmore, Alberta Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: This is a wonderful butter! I had first used L'Occitane shea butter and a small tin was $10 (for 0.26 oz). I purchased the smallest sized jar of this available for $2.74 (for 0.22 lbs!!). I will NEVER go back to L'Occitane, it boggles my mind how much of a rip-off that is. This butter is affordable, and quality. Just taking a piece as-is and rubbing it on my skin, I know that I will be a customer of New Directions Aromatics for years to come.
Keep in mind this butter has a stronger scent than that of L'Occitane, and it is a different scent. I can say that I prefer the scent to this! The other one smelled kind of off to me (but that is my opinion, everyone is different).
At the very least I suggest trying the sample size, you really can't go wrong with this quality and the price. :D
By:Ashley, Ottawa, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: What a fantastic butter! I couldn't go without this in my creams and soaps! It's soft and oh so moisturizing. This is wonderful in just about any skin product!
By:Heather, Colorado Springs, Colorado Top ReviewerDate: Loyal Customer Since: 26-Aug-2009
Rating: Made whipped body butter with this. It was wonderful. It held the scent well and melted down smooth and easy. I LOVE it and can't wait to order more!
By:Dawn, Virginia Beach, Virginia Top ReviewerDate: Loyal Customer Since: 28-Oct-2010
Rating: Beautiful creamy product at a great price. There is a subtle scent when its melted down, but holds a fragrance beautifully. Ive made some unscented products with this butter and the comments have been "earthy", "pleasant", "warm". I add a bit of beeswax to it for color. This has been a Must Have product on my shopping list!
By:Betsy, Brockville, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Very pleased with this shea butter. Created a scalp treatment with olive oil & tea tree, works wonders. Looking forward to playing with the other butters! New Directions, every visit to your site starts my imagination up!
Rating: No odor, rich and creamy, little goes a long way. I use it in many products including body butters, lipbalm, and salves. Great product!
By:Jovan, Menomonee Falls, Wisconsin
Date: Loyal Customer Since: 16-Nov-2007
Rating: I purchased this product because my customers requested shea butter. I didn't know what to expect because I had never used it before. WOW!! I think this may be my favorite product NDA has to offer. I love it! It's so creamy and rich. I use it in my lip balms, lotion bars and soaps. I recommend this 100%. It has little color or scent so you can manipulate it as you want. I'm about to place another order. I never want to run out. Thanks so much NDA for another great product.
By:Crystal, Old Fort, North Carolina
Date: Loyal Customer Since: 11-Nov-2009
Rating: Love this! Very white and no scent that I can smell, Used in both a scented and unscented body butter. Containers packed to the top. Had to open it and take just a bit out to melt into my skin. Love that NDA has sourced out Fair Trade products!
By:Terry, Toronto, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I just received my 100% refined shea butter and by far this is the BEST shea butter I've ever had. I was able to mix really well with my mango butter and fragrance oils. It makes my skin soo soft and at this price!! I plan on letting other folks know about this site. You have made a fan/ longtime consumer for life. Next, I plan to get the unrefined shea butter, but I have no doubt that I won't be any less unsatisfied.
Rating: I ordered shea butter around thanksgiving and today 5 days after christmas all of it is gone. My customers loved it!! I just whipped it up and it was a success! This shea butter is very easy to work with and is really beneficial to dry skin. I will be ordering some more..
By:Elizabeth, Sun City, California
Date: Loyal Customer Since: 08-Jul-2009
Rating: I've heard so many negatives about buying refined shea butter, and was worried about the quality, but I dislike the smell of regular shea, so I ordered it. ND did not let me down. Mixed with aloe, it's divine, and I can't tell the difference (quality wise) between unrefined and refined shea, this will always have a place in my cosmetic and body cream preparations!
By:Erin, Grand Rapids, Michigan Top ReviewerDate: Loyal Customer Since: 30-Sep-2008
Rating: Now that's what I'm talking about! If you don't like the smell of unrefined shea, don't hesitate to spend a bit more to get this stuff!
By:Jackie, Porter's Lake, Nova Scotia Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Back for a larger size since I had such success with my first purchase. This is creamy and sets very well in the product you make. I suggest taking the shea butter out of the container and storing it in zip lop bags and removing all the air from the bag. Then store it in a cool, place and it will last longer withoug going rancid. I learned this after years of purchasing shea butter from different companies. This is probably is good is you will find when it comes to shea butter and the price is right.
By:Lynda, Birmingham, Alabama Top ReviewerDate: Loyal Customer Since: 08-Dec-2008
Rating: No scent, beautiful butter..Love it
By:Lisa, Wpg, Manitoba Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: NDA's Shea Butter has a lovely and creamy texture! Although I can't tell the extent to which it has been deodorized (due to a cold) I can tell that this will make a wonderful whipped body butter! I had a hard time choosing all of the different butters that NDA offers, and I plan to purchase Cocoa Butter for my Body Balm next. Thank you NDA!
By:Christine, Burnaby, British Columbia Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: New Directions, where have you been hiding all my life. I received my first order from you and wow, everthing was great. Fell in love with the Organic Shea Butter but love this one even more. This is not at all greasy. It absorbs right into the skin. AMAZINAG. Unscented. Absolutely perfect. I've tried many shea butters but this one is OUTSTANDING!!! I will make this my primary source for shea butter.
By:Lynda, Birmingham, Alabama Top ReviewerDate: Loyal Customer Since: 08-Dec-2008
Rating: looks way better in reality than in the picture - no smell, not as oily as other shea butters, and behaves perfectly. the ultimate natural moisturizer!
By:Lucie, Calgary, Alberta Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I recently purchased the Refined version of Shea and I am absolutely in love with it.
It's so soft and supple and nourishes the skin on contact. Extremely easy to work with.
I chose refined because I don't like strong scents and wasn't sure about Shea, so tried the cleaned
version - and what can I say - I am a fan.
By:Yulia, Newmarket, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I love this butter, its great for body butters
Mix it with fruity scents and the Body Shop has nothing on you!
By:Stephanie, London, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I recieved my \"refined\" shea last week, only to find out that it really was NOT refined. In the past, when I ordered it was white and odorless which was perfect for the products I was making. However, with NDA\'s new \"refined\" it is yellow and has the slight smell of unrefined shea, which is useless for what I need to make. If your looking for real refined shea, this is not the product for you. When I placed my order for refined shea, I expected to recieve the same white odorless refined shea that I have been getting. I see that they did change the description on the website, but, for previous used to getting white odorless shea, this does not help.
I hope they do find a new supplier that has REAL UNREFINED SHEA!!
And when they do, I hope I am the first person that they call so I cn order from them again. I have always liked this company as well as their customer service, however this is one product that I am HIGHLY disappointed in!!!
New Directions Aromatics Response:
Thank you for your review, we agree with the customer and we are going to revert back to our original supplier for this product. In the meanwhile if any one wishes to return this batch of Refined Shea they are more than welcome to. Please contact our customer service department for more details.
New Directions Aromatics Response:
Thank you for your review, we agree with the customer and we are going to revert back to our original supplier for this product. In the meanwhile if any one wishes to return this batch of Refined Shea they are more than welcome to. Please contact our customer service department for more details.
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By:Tanya, Falling Waters, West Virginia
Date: Loyal Customer Since: 13-Jul-2008
Rating: Love this product! The smooth, creamy texture and subtle scent makes it the perfect butter for creamy concoctions. Other scents can be added and will not be overpowered as they would normally be when unrefined shea butter is used. And the price! Can't go wrong there! I got a kilo for the same price I usually shell out to get 100g of shea butter at department stores. Great value!
By:Johanne, Montreal, Quebec Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I always have been using the 100% natural shea butter before. This time, I ordered the refined one. I liked its creamy texture. I must say I miss the smell of fresh shea butter, but this refined butter is really worth the value (and the price !) I made soaps with this shea butter and as ever, the results are apetizing ! Thanks to New Directions.
By:Louise, Montreal, Quebec Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: A wonderful way to get the benefits of Shea butter without the strong smell of the natural butter. I will only use this one in my blended formulas! Can't go wrong for the price.
By:Stephanie, Burlington, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: This is more than a bargain! I used to pay $12 for 50g (1.75 Oz) Can't go wrong here! For an extra $1.12 I got 1 Kg WOW and I can't wait to make my own body lotion, BTW. I did not find it was smelly at all. it really says what it say 'deodorized'
By:Marie, Gatineau, Quebec Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: This Shea Butter is the best I have tried and I use it with excellent results in my cold process soap.
By:Vanice, Cambridge, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I love this shea butter! It is smooth, odorless, and very effective in hair and body products. Not to mention, it is a great price! Thanks, NDA!
By:Leslie, Jamestown, North Carolina
Date: Loyal Customer Since: 15-Mar-2008
Rating: This is a great refined shea butter. It is wonderful when you need a snow white, unscented butter. I use it for so many different things. Not grainy like unrefined shea butter.
By:Kyla, Richmond, Virginia
Date: Loyal Customer Since: 22-Mar-2008
Rating: Love this product...works extremely well in creams and cold process soaps. I love that it has no graininess or strong odour!
By:Kim, Aurora, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: This is a fantastic price for a really great product. Having used commercially available lotions and creams containing this butter, I was anxious to see what the pure product was like. I found the butter to be a bit harder than I expected, and not quickly absorbed into the skin. This is not to say it is a bad product in any way; rather, it benefits from being combined with other oils, butters and/or glycerine. I've found that combining it with a little Camellia Oil or Sweet Almond Butter with glycerine makes a nice (albeit heavy) moisturizer for winter, as well as one that causes no skin irritation. It has a very, very slight fatty smell to it, but nothing at all unpleasant (I'm pretty sensitive about the fragrance of things) and nothing that would interfere at all with the addition of any EO or artificial fragrance.
All in all a great product; I only give it four stars instead of five because for my own personal uses, it isn't suitable as a stand alone product. That may not be the case for you, however.
By:Amber, Ludlow, Kentucky Top ReviewerDate: Loyal Customer Since: 09-Jul-2007
Rating: The price is unbelievable for a product of this quality. It is just as good, if not better, than other shea butters I have tried. Very simple packaging by New Directions. I will definitely buy this product again.
By:Ana, Clovis, California
Date: Loyal Customer Since: 23-Dec-2007
Rating: I first ordered shea ( natural ) from another company and the smell was so awfull I trew it away. But since I liked the effects, I wanted to give it another try, with you deodorized version.
It was a great move ! Althought it still smells a little bit ( like it's supposed to ! ), I like it a lot. Mixed with other butters it is fine. I guess I will get used to the smell eventually.
Thank you for this good product, and for the affordable prices.
By:Edith, Mirabel, Quebec Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Your refined shea butter is smooth and wonderful to work with. Using your vanilla essential oil, I whipped the butter and e/o together and the result is soothing, smooth, and a delight for the nose.
I highly recommend both the shea and the vanilla essential oil.
By:Paul, East Windsor, New Jersey
Date: Loyal Customer Since: 31-Dec-2005
With an unwavering commitment to offering the highest quality of products, we firmly believe that Quality Assurance is of utmost importance. It is imperative that meticulous tests, documentation, and certifications are supplied for every product in our portfolio. This ensures that you our valued customer are supplied with superior products at all times.
PLEASE NOTE: The packaging shown above is a general representation of the various sizes and types of packaging available for this product. Not all sizes and types of packaging for this product may be available at all times.
Customers may purchase products from New Directions Aromatics Inc. only with the clear understanding that all products must be used at their own discretion, and only after referring to the Material Safety Data Sheets (MSDS) and all other relevant technical information specific to the product. New Directions Aromatics Inc. shall not be held responsible for any damages to property or for any adverse physical effects (including injury or bodily harm).
New Directions Aromatics Inc. shall not be responsible for any damages resulting from use of or reliance upon this information. The user of the product is solely responsible for compliance with all laws and regulations applying to the use of the products, including the intellectual property rights of third parties.
The certifications, statements and product descriptions shown on this website are strictly for information purposes only. The information in this document is obtained from current and reliable sources but makes no representation as to its comprehensiveness or accuracy. Nothing contained herein should be considered as a recommendation by New Directions Aromatics Inc. as to the fitness for any use.
Further, New Directions Aromatics is not responsible for the comments made in the customer reviews, nor when products are used in ways not suitable to their purpose (for example, fragrance oils in toothpaste; bath salts in metal containers; additives used in larger amounts than recommended).
As with any manufacturing process, New Directions Aromatics strongly recommends small lab scale testing for evaluation purposes prior to full commercial manufacturing. As the ordinary or otherwise use(s) of this product is outside the control of New Directions Aromatics Inc., no representation or warranty, expressed or implied is made as to the effect(s) of such use(s) (including damage or injury), or the results obtained.
The liability of New Directions Aromatics Inc. is limited to the value of the goods and does not include any consequential loss. New Directions Aromatics Inc. shall not be liable for any errors or delays regarding an order, or for any actions taken in reliance thereon.
Please note, the International Federation of Aromatherapists do not recommend that Essential Oils be taken internally unless under the supervision of a Medical Doctor who is also qualified in clinical Aromatherapy. In addition, Essential Oils must be properly diluted before use in order to avoid any damages to property or adverse physical effects (including injury or bodily harm).
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