Product Rating: 4.5/5 (As per 30 Customer Reviews)
Paraben Free, Gluten Free, and SLS Free
Wash away dirt and oil with our cleansing Shampoo Base. Specifically formulated, it cleanses the hair while adding shine and improving manageability. It has a rich lather that rinses clean for ultra performance. This new formulation is faster absorbing, leaves no sticky feeling, robust enough for complex customization and is easier to spread while still maintaining the look and feel of a premium product. Made from some of the most natural and mild ingredients, our Ultra Premium Shampoo does not compromise on quality. It has been carefully formulated to be extremely robust and receptive to essential oil, fragrant oil and natural botanicals.
Appearance: Pale Yellow Liquid.
Usage: We recommend all additives not exceed 0.5% percent of the total volume.
IMPORTANT: All New Directions Aromatics (NDA) products are for external use only unless otherwise indicated. This information is not intended to diagnose, treat, cure, or prevent any disease, and it should not be used by anyone who is pregnant or under the care of a medical practitioner. Please refer to our policies for further details, and our disclaimer below.
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Rating: Great to be able to obtain a premium shampoo base without SLS. Works nicely. Takes scent fine.
By:Juanita, East Burke, Vermont Top ReviewerDate: Loyal Customer Since: 08-Sep-2008
Rating: I love this product. However i'm having difficulty putting it in my bottles because of the consistency is to thick. Any suggestions on how to get the product in the bottles easier?
By:Donnell, New Carrolton, Maryland
Date: Loyal Customer Since: 27-Aug-2015
Rating: This is the first item I've bought from NDA that was not usable. This is a super thick, totally stripping shampoo--its so thick it won't even pump, and my thick, coarse, oily hair feels like it's going to break into pieces between shampooing and conditioning while in the shower. Oh, well, what's one bad product eh? The facial soap is also not great, though good enough I'll keep using it until it's gone--too strangely thin and lacking any lather. Perhaps NDA just has difficulty with detergents\soaps?
Rating: I love this shampoo. It took a little work to get the right balance of shampoo and condition but it was worth it. My customers love it and keep buying it from me. They were surprised to know it was SLS free because of how much lather the got from the shampoo. I wish I could add a little more ingredients to stretch the product so I'm working on that now. But in the mean time I will keep using and selling this.
Rating: Love this shampoo for my fine, limp and oily hair. It cleans well but does not strip, however it can be a little drying which I don't mind, as I have oily scalp. I do wish that it would be able to accept higher amount of additives though without becoming cloudy or too thin. Doesn't seem to work very well with essential oils and become thin very fast. Would not recommend this to people with dry hair as this would probably frizz it out!
By:Genevieve, Raleigh, North Carolina
Date: Loyal Customer Since: 27-Apr-2013
Rating: This is probably the only product I have ever had an issue with from NDA since I started buying from here some years ago. I had such high hopes for this sulfate free formula, but alas it did not really work out. All of my test subjects returned it and complained of how DRYING it was to the hair, even with some conditioner mixed in. It really makes the hair stiff and crunchy :(. I don't know how I could get this to work for dry or processed hair.. maybe add a ton of oil to it? But then I'd be wary of destabilizing the whole thing. I can't even use it on myself as my hair is very over processed and if it totally stripes very healthy strong hair it would probably make mine fall out.
By:Ellie, Roanoke, Virginia
Date: Loyal Customer Since: 17-Nov-2011
Rating: Ordered a gallon of this because my neem oil shampoo was just too expensive. When I poured it out to mix with my EO's it came out like jello (very concentrated). After adding 50% water to get it to a regular shampoo consistency mixed it with my oils.
What a wonderful shampoo! My girlfriend keeps telling me how happy she is with the bottle I mixed for her. And I've found it so gentle on my dyed hair. And mixing NDA oils to make new blends has been so much fun and elevating.(love your scents).
Thank you for providing an affordable alternative to all the harsh chemical shampoos. The shampoo I'm making for friends is making me very popular.
By:M., Irving, Texas Top ReviewerDate: Loyal Customer Since: 11-Sep-2012
Rating: Our entire family (kids, teenagers, men, women and dogs) love this product. I was adding peppermint eo just because it's a family favorite - they love the fragrance AND the tingly scalp - and then I realized it would be good for dogs, too. We now have soft, fragrant and FLEA FREE dogs! We also use the conditioner base on the long hair of the dogs and their brushing is a dream. The dogs used to run away from bath time, now they stand at our feet waiting for their turn. Great endorsement, don't you think?
By:Kathleen, Vancouver, Washington
Date: Loyal Customer Since: 22-Feb-2008
Rating: This is a wonderful shampoo, especially with a little Camellia oil added. It leaves the hair wonderfully soft and clean and is gentle on the scalp. So very nice.
By:Carrie, Oakville, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Being a hairstylist for the last 15 years I have tried every professional shampoo out there. This product is amazing. I added a little Camilla seed oil and my hair has never been softer. Yes the consistency is a little thick but use it with a pump and it works beautifully. I love how it removes all the sprays and waxes I put in my hair yet it's gentle enough not to strip my colour.
By:Tara, Etobicoke, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I agree with the jelly like consistency, but I am able to thin it out, and works great in squeeze bottles and in pumps. Great lather, good price.
By:Chadwick, Canton De Hatley, Quebec Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: This shampoo is an odd consistency and therefore somewhat difficult to mix with EO and put into bottles but I still love it. Soft, shiny hair and no itch. The whole family uses it and the kids complained when we ran out and they had to use commercial shampoo. Hope the restock comes soon!
By:Heather, Uxbridge, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: This makes my hair feel so nice! no build up! no hair breakage! and no drying! My locks are beautiful now!
By:Stephanie, Toronto, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Love this shampoo. Rich lather that cleans thoroughly without drying, rinses clean, has no build-up whatsoever. Leaves my fine and lifeless hair full of body and shine. An absolute keeper!
By:Claudia, Sydenham, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Excellent shampoo. It cleans very well, leaves hair soft and moisturized without build up with is great.
By:Natalie, Mont-Royal, Quebec Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Wow! I love this shampoo. I bought it to use on my color processed hair which was really looking rather dull and lifeless. I've had several compliments saying that my hair looks "healthy" since I've been using it. It lathers nicely, much better than other SLS-free shampoos I have tried.I love the gelatinous feel of the shampoo. Leaves my hair feeling very fresh. I mix it with a little tea-tree oil. I recommend this shampoo. If you are buying the gallon size I would recommend purchasing the pump-cap for ease of use.
Rating: I don't care for this. It's too thick and gelatinous. More importantly, it felt like it stripped my hair. I had to use both a deep conditioner and a leave-in conditioner after using this. Might be ok for thin, oily hair, but it's not good for my thick, ethnic-type hair.
Rating: For about six months I have been using this shampoo base on my fine, fragile and coloured hair - I have to use a bit more than I had expected (just for "feel") - and I've found the cleansing is gentle and effective. I didn't really put any enhancing elements into it other than some EOs directed at my hair type and a bit of colour - just to make it identifiable in the shower quickly. I was looking over the components of the base and was a bit "bamboozled" and didn't really research them - so I'm not sure about how "natural" they are - but the product is good. No problem with the lathering and also, what I particularly like, is that it doesn't really have the feel after rinsing that it has stripped my hair of it's natural protectants. I shampoo every other day - altho' sometimes during busy social times - shampooing is every day and I haven't experienced dryness or a "mistreatment" result. My next batch will likely include a few extracts that are beneficial for hair strength and "kindness"- - - not that it would be required - just that I have the raw materials to provide the enhancing - but my take is that the base cleanses and that I will likely rely more upon the composition of the conditioner that I use after shampooing to maintain healthy, shiny locks.
By:Sylvia, Henderson, Nevada Top ReviewerDate: Loyal Customer Since: 27-Jun-2008
Rating: I was looking forward to using this based on the reviews, but i guess i was expecting more. It is almost like a purifying shampoo that stripes the hair. Does not compare to the products i carry in my salon.
Rating: A great SLS & Paraben Free shampoo that lathers well and cleans great. Nice to be able to choose a natural product and not compromise on the bubbles.
By:Juanita, East Burke, Vermont Top ReviewerDate: Loyal Customer Since: 08-Sep-2008
Rating: This is an amazing SLS free shampoo. I have been using it for more than a year and now I will not use anything else. It leaves my hair ultra soft and there is absolutely no build up so I do not have to keep changing shampoos! I added phytokeratin for an even richer shine to the hair and added different combinations of EOs...Hinoki Wood with Jasmine was a favorite. Now my daughter wants more too so please hurry and restock!
By:Elizabeth, Canso, Nova Scotia Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I have tested many shampoo bases, many all natural with virtually no lather and separation issues or excessive thinning with EO additions. I just got out of the shower...wow love this base! Lather was amazing for SLS free product. I will be have this on the shelves very soon!
Rating: Love the lack of chemicals, but this base is very thin and does not take additions well, even at half the recommended amount. Takes a good scrub to work up lather... Over half of what I bought was put into unsuccessful testing. I've been using it as a body wash so it does not go to waste.
By:Kylee, Las Vegas, Nevada
Date: Loyal Customer Since: 17-Jun-2008
Rating: This shampoo is a lovely color. It's very rich and lathers well.
By:Christine, Ada, Ohio Top ReviewerDate: Loyal Customer Since: 16-Feb-2007
Rating: My customers love this shampoo, being SLS free is also great. I also use the Conditioner.
By:Lynne, Thorsby, Alberta Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I mixed up a batch using grapefruit (for oily hair) and rosemary (for growth). The shampoo held the scent and EOs perfectly. Also, despite no SLS, it still lathers well and leaves my hair feeling very clean with less hair loss. Great stuff.
By:Brette, Georgetown, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I think I will become addict for this shampoo. The price is great and I am so glad having a SLS free shampoo ! (If it could help me having a clear brain...) My hair is clean and soft.
By:Louise, Montreal, Quebec Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I added palmarosa EO, ricebran and camellia seed oil ( total additives not more than 0.5% as suggested ) to it and my hair feels so nice and fresh with less hair falling off. I also used the ultra premium conditioner base as well. The prices are great at ND.
By:Esperanza, Markham, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Great Lather & Moisturizing properties. It cleans without drying.
I would prefer if it was available in larger sizes.
By:Tracy, Fauquier, British Columbia Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Very nice!!! Great lather, works wonderfully with fragrance oils!!! I left it in the natural honey color it came as, looks beautiful that way.
With an unwavering commitment to offering the highest quality of products, we firmly believe that Quality Assurance is of utmost importance. It is imperative that meticulous tests, documentation, and certifications are supplied for every product in our portfolio. This ensures that you our valued customer are supplied with superior products at all times.
PLEASE NOTE: The packaging shown above is a general representation of the various sizes and types of packaging available for this product. Not all sizes and types of packaging for this product may be available at all times.
Customers may purchase products from New Directions Aromatics Inc. only with the clear understanding that all products must be used at their own discretion, and only after referring to the Material Safety Data Sheets (MSDS) and all other relevant technical information specific to the product. New Directions Aromatics Inc. shall not be held responsible for any damages to property or for any adverse physical effects (including injury or bodily harm).
New Directions Aromatics Inc. shall not be responsible for any damages resulting from use of or reliance upon this information. The user of the product is solely responsible for compliance with all laws and regulations applying to the use of the products, including the intellectual property rights of third parties.
The certifications, statements and product descriptions shown on this website are strictly for information purposes only. The information in this document is obtained from current and reliable sources but makes no representation as to its comprehensiveness or accuracy. Nothing contained herein should be considered as a recommendation by New Directions Aromatics Inc. as to the fitness for any use.
Further, New Directions Aromatics is not responsible for the comments made in the customer reviews, nor when products are used in ways not suitable to their purpose (for example, fragrance oils in toothpaste; bath salts in metal containers; additives used in larger amounts than recommended).
As with any manufacturing process, New Directions Aromatics strongly recommends small lab scale testing for evaluation purposes prior to full commercial manufacturing. As the ordinary or otherwise use(s) of this product is outside the control of New Directions Aromatics Inc., no representation or warranty, expressed or implied is made as to the effect(s) of such use(s) (including damage or injury), or the results obtained.
The liability of New Directions Aromatics Inc. is limited to the value of the goods and does not include any consequential loss. New Directions Aromatics Inc. shall not be liable for any errors or delays regarding an order, or for any actions taken in reliance thereon.
Please note, the International Federation of Aromatherapists do not recommend that Essential Oils be taken internally unless under the supervision of a Medical Doctor who is also qualified in clinical Aromatherapy. In addition, Essential Oils must be properly diluted before use in order to avoid any damages to property or adverse physical effects (including injury or bodily harm).