The New Directions Aromatics team is extremely saddened to announce the passing of Abraham Thomas, founder of the New Directions group of companies and brother of our CEO Alex Thomas. Abraham's passion and commitment to encourage people to take responsibility for their wellbeing via natural methods will live on as we continue into the future without him...

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Spa » Salts, Muds & Seaweed

Seaweed Powder


Average Product Rating: 4.8 / 5 (Based on 45 Customer Reviews)


Ascophyllum nodosum - a brown seaweed commonly known as knotted, knobbed or bladder wrack, or kelp - is one of many species which form part of the botanical order or algae.

Appearance: Greenish brown powder with a strong pungent odor.

Benefits: Seaweed Powder is a rich source of vitamins including vitamins B12 (not found in land plants), vitamin E, amino acids, minerals, trace elements, and other nutrients. Seaweed powder makes for an effective cleansing and exfoliating agent. When applied to the skin, Seaweed treatments act as a powerful detoxifier that draws out toxins and impurities while adding beneficial nutrients. It helps to stimulate the body's metabolism and circulation which gives skin a healthy, revitalize and glowing appearance. Seaweed contains fatty acids to combat skin irritation and inflammation; and may assist with skin ailments such as acne, psoriasis and eczema. Seaweed Powder is suitable for all skin types.

Application: Seaweed Powder can be used in face masks, detoxifying body wraps, soap making, body scrubs and bath powders.

Caution: Persons with an allergy to iodine should avoid using this product. This powder has a strong pungent odor that some may find offensive, so test product before using.

Seaweed Face Mask Recipe:
Combine 1 tbsp of seaweed powder to 2 tbsp of water and 1 tsp of vegetable glycerin to form a paste. Apply to the skin and leave on for about 10 minutes before washing off with warm water. Floral water or aloe vera gel juice can be substituted for water.

Seaweed Body Wrap Recipe:
Combine ˝ cup seaweed powder, 3 tbsp jojoba oil and 2 drops of lavender oil in a bowl. Slowly add water while stirring the mixture until it forms into a paste. Apply paste to various parts of the body and cover with plastic wrap. Leave on for 20 minutes and rinse thoroughly with warm water. Floral water or aloe vera gel juice can be substituted for water.

Terms of Use

Customers should purchase products from New Directions Aromatics Inc. with the clear understanding that all products must be used at the customers own discretion and only after referencing Material Safety Data Sheets (MSDS) and all other relevant technical information specific to the product. New Directions Aromatics Inc. shall not be held responsible for any damages to property or for any adverse physical effects (including injury or bodily harm) caused by insufficient knowledge or the improper use of a product.

The user of the product is solely responsible for compliance with all laws and regulations applying to the use of the products, including intellectual property rights of third parties.

As with any manufacturing process, New Directions Aromatics strongly recommends small lab scale testing for evaluation purposes prior to full commercial manufacturing.

The information on the New Directions Aromatics Inc. website is obtained from current and reliable sources but makes no representation as to its comprehensiveness or accuracy. Nothing contained herein should be considered as a recommendation by New Directions Aromatics Inc. as to the fitness for any use. As the ordinary or otherwise use(s) of this product is outside the control of New Directions Aromatics Inc., no representation or warranty, expressed or implied is made as to the effect(s) of such use(s) (including damage or injury), or the results obtained.

The liability of New Directions Aromatics Inc. is limited to the value of the goods and does not include any consequential loss. New Directions Aromatics Inc. shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Please note, the International Federation of Aromatherapists do not recommend that Essential Oils be taken internally unless under the supervision of a Medical Doctor who is also qualified in clinical Aromatherapy. In addition, Essential Oils must be properly diluted before use in order to avoid any damages to property or adverse physical effects (including injury or bodily harm).

IMPORTANT: All of our products are for external use only.

In addition, please read & understand appropriate technical, material safety data sheets and disclaimers before using this or any other New Directions Aromatics product.

Read the Disclaimer

Seaweed Powder
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As a valued customer we know that you expect the very best from the suppliers you purchase from. That is why at New Directions Aromatics we take strides to ensure that your shopping experience is second to none!

• You can feel confident that New Directions Aromatics has a proven track record of delivering the very best products at market leading prices. We purchase in large volumes and warrant some of the best pricing in the industry from our suppliers. We then pass these savings on to you!

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• We are so confident in the quality of our products that we offer a 15-Day Money Back Guarantee. Any item can be returned within 15 days of receipt of shipment for a full refund on the cost of goods (excluding shipping charges). See our "Policies" section for more details.

• We know that quality means everything to You that is why we have industry leading Quality Assurance policies in place to ensure that the product You receive is of the highest quality. Our in house lab technicians use the very latest in testing equipment to verify every product that comes into our warehouse.

• 1000's of Customers choose New Directions as their supplier of choice for our unparalleled customer service, check our BizRate rating to see that in 2008 we had one of the highest score ratings in the industry.

Submited By: Aneta from Berkeley Heights, New Jersey on 01/05/2012
Loyal Customer Since: 2011
Rating:

The seaweed mask feels great on the skin. I used honey instead of glycerin (did not have it available).It totally makes the skin feel fresh and smooth. Visible results – finally my skin got back its natural glow. I am very happy with it! Great product!
Submited By: Rachel from Beaverton, Oregon on 08/10/2011
Loyal Customer Since: 2011
Rating:

I made the recipe for the facial mask and I agree my skin felt amazing. The smell is pretty god awful but I endured. it was well worth it. Will make some soap with it and see how that goes. I use Hot Process so I will get to use it in a week
Submited By: David from Los Angeles, California on 07/25/2011
Loyal Customer Since: 2011
Rating:

I mixed one Tbsb. of this with your Dead Sea mineral clay and about 10 drops of Ylang Ylang for a client with very troubled acne. The results were amazing! Regular client now!
Submited By: Manon from Rawdon, Quebec on 06/25/2011
Loyal Customer Since: 2005
Rating:

The smell didn't bother me one bit. Made a great mask along with French green clay and green tea extract. Will be buying again.
Submited By: Toni from Elizaville, New York on 05/14/2011
Loyal Customer Since: 2008
Rating:

Oh my God! This powder makes an amazing facial mask. Very stong odor, not a bad one though. I blended with avocado oil and cucumber extract (and added a drop of cucumber melon FO, to tone down the seaweed scent). I tested it on myself and the next day at work everyone commented on how radiant my skin looked! Made my skin feel softer and look smoother. I have rosacea, and it wasn't as bad after just one application. This powder is very easy to work with and blends well. Not hard to scent over.
Submited By: Gabrielle from Kansas City, Kansas on 02/23/2011
Loyal Customer Since: 2010
Rating:

This seaweed powder is great! I've purchased seaweed and kelp powder from some health food stores in my area and I must say that they weren't nearly the quality and like a kabillion times the price.
Submited By: Christen from Ocala, Florida on 12/17/2010
Loyal Customer Since: 2010
Rating:

Great stuff - thanks NDA. I mix this with the Dead Sea Mud and my skin looks great.
Submited By: Katrina from Shady Side, Maryland on 11/22/2010
Loyal Customer Since: 2007
Rating:

Seaweed has a strong scent, but when mixed with essential oils and the dead sea mineral clay, the scent isn't displeasing. Your skin is left clean and glowing, just as promised. It even seems to help stop blemishes.
Submited By: Kaede from Cortland, New York on 11/17/2010
Loyal Customer Since: 2010
Rating:

This was one the first things i tried once my shipment got here. I used a body scrub base with apricot shell exfolients, the seaweed powder, and some red current and thyme FO. After mixing all my ingredients, I must say, I loved this. My face felt amazing and refreshed, plus extremely clean but in a very natural way vs any chemical type of way. Made it soft and also tightened my skin while hyrdating. At first I got nervous when I saw the comments about the pungent smell and so forth, so I smelled it beforehand too, and it smelt amazing to me. Of course its not going to smell like peaches, but the smell is a bit undefinable and to me, I see it as a good scent, although the red current and thyme smell wasn't as strong as I'd have liked it to be, which may in part be due to the seaweed powder somewhat covering it, but not too much, which actually made it quite a nice balance of smell. Hope this helps =]
Submited By: Shana from New York, New York on 11/06/2010
Loyal Customer Since: 2010
Rating:

I know that its seaweed but the scent is really overpowering. I couldn't bear to have it on my skin. It never dried on my face. It was wet for the entire 20 mins I had it on.
Submited By: Chavara from Bowie, Maryland on 10/30/2010
Loyal Customer Since: 2010
Rating:

All of the reviews ranted and raved over this product. I understand why. I used a tablespoon with australian beige clay mixed with a tablespoon of aloe vera gel and my goodness! My face looked brighter, my forehead looked normal and I believe this is going to aid the clearance of my acne covered cheeks and chin. I have ceased going to the dermatologist because after 28 years of using acne medicines, my skin just cannot take another steroid cream, or antibiotic ointment. My skin is completely fried and I am trying to rejuvenate it and bring it back to some semblance of normalcy through the products offered on this website. I am happy to report that it is coming back after only a few days of using the wonderful non-clogging carrier oils and this seeweed. It is going to be a slow recovery, but fortunately, I have the time and would like to thank this company for offering an abundance of chemically-free products that nourish and enrich the priceless elements of ourselves--our skin, hair, nails, and well-being. Thank you New Directions!
Submited By: Juanita from East Burke, Vermont on 09/02/2010
Loyal Customer Since: 2008
Rating:

Smells just like it should. Ocean-y and natural. A great product to have for masks and it's wonderful mixed with the Dead Sea Mineral Mud and a little spring water. Packaged great, full to the brim. Great price too.
Submited By: Candice from Oceanside, California on 08/08/2010
Loyal Customer Since: 2010
Rating:

Awesome product with great exfoliating and softening abilities. Used it as a mask and in mp soap. Floated a little, but that was expected. Very happy with this purchase-very economical!
Submited By: Debby from Downers Grove, Illinois on 07/30/2010
Loyal Customer Since: 2010
Rating:

This product is just wonderful to add to a facewash. It gives your skin a thorough cleansing and leaves it feeling soft, clean and glowing.
Submited By: Stefanie from Kent, Ohio on 06/18/2010
Loyal Customer Since: 2010
Rating:

A pound of seaweed is so much seaweed! The scent is really only strong when the powder is very wet so I found it troublesome only when mixing it into a paste and then again when rinsing it off. There's some good exfoliating action when you're removing the mask. I've only used it once with a little mud and some rose water, but already my acne-riddled, extremely unhappy face feels a hundred times better.
Submited By: Carrie from Tampa, Florida on 06/05/2010
Loyal Customer Since: 2010
Rating:

I'm giving this 5 stars based on how well it works...Definitely NOT because of the scent! LoL If you like seafood, it won't bother you as much...I HATE seafood, so I had to grin and bear it...It didn't make me break out, a little goes a long way, and it does improve the circulation. I just think I'll use it on my lower body next time, not so close to my nose!
Submited By: Melissa from Brampton, Ontario on 05/28/2010
Loyal Customer Since: 2005
Rating:

I tried the above face mask recipe and had my own little spa night! It was great and my skin felt wonderful after.
Customer with more
than 50 reviews
Submited By: Kristie from Portsmouth, New Hampshire on 03/16/2010
Loyal Customer Since: 2009
Rating:

Very Ocean like scent. A little goes a long way!
Submited By: Andrea from Philadelphia, Pennsylvania on 03/09/2010
Loyal Customer Since: 2009
Rating:

I wanted to try this product for a while now. So I went ahead and bought it. I absolutely loved it. It was easy to mix and put on my face and a little goes a long way. When I wash it off my face felt all tingly like my blood was finally circulating lol. It is a great product can't wait to try it on the MP soap. Thank ND for another great product.
Submited By: Diana from Markham, Ontario on 02/11/2010
Loyal Customer Since: 2005
Rating:

GET THIS. Try and LOVE IT. It's amazing. Seriously it's like a spa in a bottle. Just add a bit of water to the powder until its a paste and paint it on your face with a fat powder brush. It took out ALL the junk from my pores after I used it today (in conjunction with the mud mask). Love at first facial seriously. :)
Submited By: Patricia from Burlington, Ontario on 01/18/2010
Loyal Customer Since: 2005
Rating:

I used this as a Face Mask the one suggested right here on this page, it does have a very strong smell but I liked it, it reminded me of being at a beach on a hot day and during this cold winter it was a nice memory to conjure up, I have sensitive skin and this made my skin feel really beautifully clean, the next morning my skint was still feeling great.
Submited By: Jennifer from Gilbert, Arizona on 12/02/2009
Loyal Customer Since: 2005
Rating:

This a great product used alone with other muds for ace and/or body mask. The smell was a bit strong for me but won't keep me from using it again. I can't wait to try it as an addition to my homemade soaps!!
Submited By: Melissa from Corpus Christi, Texas on 11/30/2009
Loyal Customer Since: 2009
Rating:

I've used this product combined with Dead Sea Mud and distilled water in a facial and body mask with very nice results. The odor may be too strong for some, but added EO's can easily cover it up.
Submited By: Catherine from Hixton, Wisconsin on 11/21/2009
Loyal Customer Since: 2009
Rating:

i did not think it was too strong smelling at all. i really like it mixed in with my clay masks and like the nice neat tub it came in. would order again. great product.
Submited By: Richard from Magog, Quebec on 10/27/2009
Loyal Customer Since: 2005
Rating:

Hello! I use seaweed powder for one of my cold process soap recipes. It leaves your skin very soft. My family and customers simply love it. It has a strong low tide smell to it when you mix it in your oil however I use Lemongrass essential oil to perfume my soap (about 3 Oz of it for a 5 pounds batch of soap) and the smell it very invigorating. You still smell the seaweed in the background but it is now compounding with the Lemongrass to give an attractive smell. When you mix it with your oil it turns to a pale shade of green, like avocado flesh. However after the gelling phase of the cold process it will turn a very dark, almost black green. You can make interesting swirls by keeping 1/3 of the batch before adding the seaweed and instead adding color. It tried with the emerald color, but it turned out to dark and hard to differentiate from the rest. Neon green or even neon yellow will give a very nice contrast
Submited By: Randee from Scarborough, Ontario on 08/31/2009
Loyal Customer Since: 2005
Rating:

It has a pleasant scent and when I got the jar it was filled to the brim! Great price, great product! I'm sold!
Submited By: Bernadette from Rockville, Maryland on 09/13/2009
Loyal Customer Since: 2008
Rating:

I did not like the smell and unfortunately could not get past it.
Submited By: Gordana from Nanaimo, British Columbia on 08/03/2009
Loyal Customer Since: 2005
Rating:

I didn't find the smell too strong and I think it's a must in body wraps or masks.
Submited By: Kimberly from Redwood City, California on 05/20/2009
Loyal Customer Since: 2008
Rating:

After my last rating, I found that when adding to soap as an experiment, it made add-ins, which sank before, suspend.
Submited By: Kimberly from Redwood City, California on 05/11/2009
Loyal Customer Since: 2008
Rating:

It blended well into my mask. My face even appeared like I had lost some weight afterwards.
Submited By: Michelle from Edmonton, Alberta on 04/17/2009
Loyal Customer Since: 2005
Rating:

I used the seawead mixed with french green clay for a facial mask and the results are amasing, the seaweed smell is present but not strong.
Submited By: Christine from Burnaby, British Columbia on 01/29/2009
Loyal Customer Since: 2005
Rating:

How could you not include seaweed into your skin care routine? It has nutrients and minerals and even has a slimming/toning effect on cellulite, not that I have any… who am I kidding?! NDA’s Seaweed Powder smells exactly how it should smell. It feels like I am basking along the shoreline at the beach. I haven’t tried my EOs with it, I wonder how they will blend together?
Submited By: Samantha from Vancouver, British Columbia on 11/20/2008
Loyal Customer Since: 2005
Rating:

I incorporated this liberally as a facial and body mud. The resulting smell was stronger than I expect at first but after a while reminds me of seaweed salad at Japanese restaurants. Being Canadian made is a plus.
Submited By: Elizabeth from Tampa, Florida on 11/22/2008
Loyal Customer Since: 2008
Rating:

The smell is pretty strong, but it really works wonders! I use it as a facial masque with tea tree oil, glycerin, and avocado oil. My skin looks significantly purer/brighter afterwards, as good as after I got a $200 spa facial!
Submited By: Judy from Orangeville, Ontario on 10/09/2008
Loyal Customer Since: 2005
Rating:

This seaweed powder is wonderful. I didn't find the smell strong at all, nice and mild. Mixed with dead sea mud and neroli floral water it made a very refreshing mask. I look forward to using it in other applications.
Submited By: Julie from Rochester, New York on 09/19/2008
Loyal Customer Since: 2008
Rating:

purchased the seaweed two weeks ago. have been mixing it with the australian olive clay in floral water plus a few drops of eo. i don't mind the smell at all, and it works great as a mask. i used it on my mom as well and her skin looks more radiant afterward!
Submited By: Pam from Redbridge, Ontario on 09/01/2008
Loyal Customer Since: 2005
Rating:

I really like this. I add it to my lotions and love that it offers such great qualities without any additives. Some companies sell a liquid extract that has other ingredients that I'm really not fond of.
Submited By: Tiffany from Slidell, Louisiana on 10/23/2007
Loyal Customer Since: 2007
Rating:

seaweed calm the skin. It works great as a mask. very strong odor, which is naturally odor in seaweed. I add few drops of essential oil, and that help.
Submited By: Yvonne from Brampton, Ontario on 08/28/2007
Loyal Customer Since: 2005
Rating:

I combine it with the Australian Pink clay for a mask and while it works great I just can't get past the smell! I add a couple of drops of essential oils to make it tolerable for me. It smells like seaweed should, it's a personal thing not a problem with the product.
Submited By: Rhonda from Phoenix, Arizona on 08/09/2007
Loyal Customer Since: 2007
Rating:

this seaweed powder is the best! i make a wonderful seaweed facial mask with this and my customers love it! it will soon be one of my best sellers! new directions aromatics is the place to get what you need for creating your product. excellent quality, great customer service and i would recommend them to anyone!
Submited By: Edith from Hurricane, Utah on 04/26/2007
Loyal Customer Since: 2007
Rating:

It is a must for a face mask or body wrap. Provides the so needed minerals, vitamins, and amino acids for the skin. I like it combined with clay, so, I detoxify and feed my skin in the same time. I'll be back for some more!
Submited By: Laura from London, Ontario on 12/22/2006
Loyal Customer Since: 2005
Rating:

I am a Spa Therapist Student. I recently ordered this product. And, have used it on a couple of my clients during my practical training and they were amazed at the results. I used this product for my practical doing a few Seaweed Body Wraps. I used Seaweed before and didn't care for the smell of it. New Directions Seaweed smells fresh and beautiful. My clients love this product. I would order from New Directions again. I have to comment on the reliable customer service and fast shipping. Thank you, New Directions. I would definately order from you again. Laura Dineen London, Ontario
Submited By: Erin from St. George, Ontario on 07/13/2006
Loyal Customer Since: 2005
Rating:

A great natural mask, has a very strong smell, can be used with many ingredients - very popular among my clients, very nourishing and good for acne.
Submited By: Trudy from Warkworth, Ontario on 07/18/2006
Loyal Customer Since: 2005
Rating:

Good powerful seaweed powder. Nice green colouring that is useful for making masks and adding to other skin care products for the natural benefits of Seaweed. High scent.
Submited By: Shirleen from Markham, Ontario on 10/27/2006
Loyal Customer Since: 2005
Rating:

Seaweed powder works wonderful as a facial mask, also use as a foot and leg mask takes any aches pains or swelling away. Easy to use.