Ascophyllum nodosum - a brown seaweed commonly known as knotted, knobbed or bladder wrack, or kelp - is one of many species which form part of the botanical order or algae.
Appearance: Greenish brown powder with a strong pungent odor.
Benefits: Seaweed Powder is a rich source of vitamins including vitamins B12 (not found in land plants), vitamin E, amino acids, minerals, trace elements, and other nutrients. Seaweed powder makes for an effective cleansing and exfoliating agent. When applied to the skin, Seaweed act as a powerful purifier that draws out impurities while imparting benefits to the skin. It helps to slough off dead skin cells from the surface of the skin which gives the skin a healthy, revitalized, and glowing appearance. Seaweed contains fatty acids, which makes it suitable for use on irritated skin as it will help retain skin's moisture levels, and alleviate chapping, cracking and roughness caused by dryness of the skin. It can also be used on oily and acne-prone skin. Seaweed Powder is suitable for all skin types.
Application: Seaweed Powder can be used in face masks, body wraps, soap making, body scrubs and bath powders.
Caution: Persons with an allergy to iodine should avoid using this product. This powder has a strong pungent odor that some may find offensive, so test product before using.
Seaweed Face Mask Recipe:
Combine 1 tbsp of seaweed powder to 2 tbsp of water and 1 tsp of vegetable glycerin to form a paste. Apply to the skin and leave on for about 10 minutes before washing off with warm water. Floral water or aloe vera gel juice can be substituted for water.
Seaweed Body Wrap Recipe:
Combine ½ cup seaweed powder, 3 tbsp jojoba oil and 2 drops of lavender oil in a bowl. Slowly add water while stirring the mixture until it forms into a paste. Apply paste to various parts of the body and cover with plastic wrap. Leave on for 20 minutes and rinse thoroughly with warm water. Floral water or aloe vera gel juice can be substituted for water.
IMPORTANT: All New Directions Aromatics (NDA) products are for external use only unless otherwise indicated. This information is not intended to diagnose, treat, cure, or prevent any disease, and it should not be used by anyone who is pregnant or under the care of a medical practitioner. Please refer to our policies for further details, and our disclaimer below.
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Rating: I only wanted to add a quick review to just say that I LOVE LOVE the smell of seaweed. Maybe it is because my mum is french and I am used to the smell of the coast of northern France. But I add to a salt bath with no essential oils to mask the smell and lay in it with closed eyes imagining I am by the sea!!! it is amazing....... don't mask the smell. Take a deep breath of the sea.....
By:Vanessa, Larchmont, New York
Date: Loyal Customer Since: 31-Dec-2021
Rating: Ok, when I bought this product, I did not know what to use it for but...I added a teaspoon of powder to some cream base from NDA with grapefruit eo and I use it 2 -3 times a week and wow!, I love it. Fixing (a term here in Texas) to make a batch up for a hair mask and will be trying that soon. Cannot wait! NDA, I must say I LOVE YOUR PRODUCTS!!!
Rating: A powerhouse for masks and cleansing grains. You just have to experiment with your eo blend. Folks looking for a sea mask have to expect some smell, right?
By:Jennifer, Moon Township, Pennsylvania Top ReviewerDate: Loyal Customer Since: 26-Oct-2010
Rating: Love seaweed powder! I use it in soap, face and body masks and it is great! My customers love it and I especially love it because it calms the eczema and hydrates my skin so well. I hope NDA will start to carry the Algae extract so I can add it to face creams too.
By:Vanessa, Colorado Springs, Colorado
Date: Loyal Customer Since: 17-Feb-2014
Rating: Pores? What pores? Mine appear so much smaller after using this mask just one time! I am going to be in the minority and say I didn't think this seaweed mask smelled terrible. I did add quite a few essential oils to it, so maybe it covered the natural scent completely. I didn't smell anything bad at all.
I did add more water than was originally suggested, because it didn't smooth onto my skin like it should.
Here's what I did (I have sensitive, mostly dry skin, with large pores in the T-zone. I am starting to show fine wrinkles, etc):
Rating: Okay... so I'll be honest - this does not smell good. However, it works wonders if you add it to your bath salt or make a mask with 1/3 of this and 2/3 of a moisturizing clay. I'll be looking for new ways to use this interesting product.
By:Breanne, Bloomfield Hills, Michigan Top ReviewerDate: Loyal Customer Since: 15-Jan-2013
Rating: I love this as a face mask!!! I mixed the seaweed with aloe gel, palma christi, and grape seed oil and could immediately see a significant difference in my skin. The smell was not a problem for me at all. Can't wait to share this powerful product with my clients.
By:Traci, Vauxhall, New Jersey
Date: Loyal Customer Since: 25-Oct-2012
Rating: I like this seaweed powder for using in many products along with using as a very nice facial mask. It does have a fairly strong odor but its natural so its worth it.
By:Kyla, Espanola, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Love this in a face mask...does wonders for your skin...the smell does not bother me at all...brings back memories of when I was a kid playing on the beach in Nova Scotia...you can't beat the price and I love the fact that New Directions puts a best used by date on the container...I bought it in May 2012 and it is best used by October 2015 which gives me lots of time to use it up...thanks New Directions for all the great products and for delivering them the next day after I ordered them!!!
By:Yvonne, Whitby, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Makes great masks for little girls spa parties :) They love it!
By:Carolyn, Aylmer, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I bought this powder a year ago and never thought to write a review til I read the others. I use it along with St. John's Wort and some other auyrvedic powders directly in my bath. I add some EO's in some epsom salts and I feel as if I am getting into a huge cup of tea...When I get out my skin feels so clean, fresh and exfoliated. This is unique for me because I have very dry skin. I recommend it highly. Tip: I use a fine mesh screen to "sift" it into the tub or else I find myself fighting little green clumps. : )
By:Lore, San Diego, California
Date: Loyal Customer Since: 30-Jun-2010
Rating: The seaweed mask feels great on the skin. I used honey instead of glycerin (did not have it available).It totally makes the skin feel fresh and smooth. Visible results - finally my skin got back its natural glow. I am very happy with it! Great product!
By:Aneta, Berkeley Heights, New Jersey
Date: Loyal Customer Since: 29-Dec-2011
Rating: I made the recipe for the facial mask and I agree my skin felt amazing. The smell is pretty god awful but I endured. it was well worth it. Will make some soap with it and see how that goes. I use Hot Process so I will get to use it in a week
Rating: I mixed one Tbsb. of this with your Dead Sea mineral clay and about 10 drops of Ylang Ylang for a client with very troubled acne. The results were amazing! Regular client now!
By:David, Los Angeles, California
Date: Loyal Customer Since: 08-May-2011
Rating: The smell didn't bother me one bit. Made a great mask along with French green clay and green tea extract. Will be buying again.
By:Manon, Rawdon, Quebec Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Oh my God! This powder makes an amazing facial mask. Very stong odor, not a bad one though. I blended with avocado oil and cucumber extract (and added a drop of cucumber melon FO, to tone down the seaweed scent). I tested it on myself and the next day at work everyone commented on how radiant my skin looked! Made my skin feel softer and look smoother. I have rosacea, and it wasn't as bad after just one application. This powder is very easy to work with and blends well. Not hard to scent over.
By:Toni, Elizaville, New York
Date: Loyal Customer Since: 12-Jun-2008
Rating: This seaweed powder is great! I've purchased seaweed and kelp powder from some health food stores in my area and I must say that they weren't nearly the quality and like a kabillion times the price.
By:Gabrielle, Kansas City, Kansas
Date: Loyal Customer Since: 16-Sep-2010
Rating: Great stuff - thanks NDA. I mix this with the Dead Sea Mud and my skin looks great.
Rating: Seaweed has a strong scent, but when mixed with essential oils and the dead sea mineral clay, the scent isn't displeasing. Your skin is left clean and glowing, just as promised. It even seems to help stop blemishes.
Rating: This was one the first things i tried once my shipment got here.
I used a body scrub base with apricot shell exfolients, the seaweed powder, and some red current and thyme FO.
After mixing all my ingredients, I must say, I loved this.
My face felt amazing and refreshed, plus extremely clean but in a very natural way vs any chemical type of way. Made it soft and also tightened my skin while hyrdating.
At first I got nervous when I saw the comments about the pungent smell and so forth, so I smelled it beforehand too, and it smelt amazing to me. Of course its not going to smell like peaches, but the smell is a bit undefinable and to me, I see it as a good scent, although the red current and thyme smell wasn't as strong as I'd have liked it to be, which may in part be due to the seaweed powder somewhat covering it, but not too much, which actually made it quite a nice balance of smell.
Hope this helps =]
By:Kaede, Cortland, New York
Date: Loyal Customer Since: 11-Oct-2010
Rating: I know that its seaweed but the scent is really overpowering. I couldn't bear to have it on my skin. It never dried on my face. It was wet for the entire 20 mins I had it on.
By:Shana, New York, New York Top ReviewerDate: Loyal Customer Since: 04-Apr-2010
Rating: All of the reviews ranted and raved over this product. I understand why. I used a tablespoon with australian beige clay mixed with a tablespoon of aloe vera gel and my goodness! My face looked brighter, my forehead looked normal and I believe this is going to aid the clearance of my acne covered cheeks and chin.
I have ceased going to the dermatologist because after 28 years of using acne medicines, my skin just cannot take another steroid cream, or antibiotic ointment. My skin is completely fried and I am trying to rejuvenate it and bring it back to some semblance of normalcy through the products offered on this website.
I am happy to report that it is coming back after only a few days of using the wonderful non-clogging carrier oils and this seeweed.
It is going to be a slow recovery, but fortunately, I have the time and would like to thank this company for offering an abundance of chemically-free products that nourish and enrich the priceless elements of ourselves--our skin, hair, nails, and well-being. Thank you New Directions!
Rating: Smells just like it should. Ocean-y and natural. A great product to have for masks and it's wonderful mixed with the Dead Sea Mineral Mud and a little spring water. Packaged great, full to the brim. Great price too.
By:Juanita, East Burke, Vermont Top ReviewerDate: Loyal Customer Since: 08-Sep-2008
Rating: Awesome product with great exfoliating and softening abilities. Used it as a mask and in mp soap. Floated a little, but that was expected. Very happy with this purchase-very economical!
By:Candice, Oceanside, California
Date: Loyal Customer Since: 26-Jul-2010
Rating: This product is just wonderful to add to a facewash. It gives your skin a thorough cleansing and leaves it feeling soft, clean and glowing.
By:Debby, Downers Grove, Illinois
Date: Loyal Customer Since: 20-Mar-2010
Rating: A pound of seaweed is so much seaweed! The scent is really only strong when the powder is very wet so I found it troublesome only when mixing it into a paste and then again when rinsing it off. There's some good exfoliating action when you're removing the mask. I've only used it once with a little mud and some rose water, but already my acne-riddled, extremely unhappy face feels a hundred times better.
Rating: I'm giving this 5 stars based on how well it works...Definitely NOT because of the scent! LoL
If you like seafood, it won't bother you as much...I HATE seafood,
so I had to grin and bear it...It didn't make me break out,
a little goes a long way, and it does improve the circulation.
I just think I'll use it on my lower body next time, not so close to my nose!
Rating: I tried the above face mask recipe and had my own little spa night! It was great and my skin felt wonderful after.
By:Melissa, Brampton, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Very Ocean like scent. A little goes a long way!
By:Kristie, Portsmouth, New Hampshire Top ReviewerDate: Loyal Customer Since: 18-Nov-2009
Rating: I wanted to try this product for a while now. So I went ahead and bought it. I absolutely loved it. It was easy to mix and put on my face and a little goes a long way. When I wash it off my face felt all tingly like my blood was finally circulating lol. It is a great product can't wait to try it on the MP soap. Thank ND for another great product.
By:Andrea, Philadelphia, Pennsylvania Top ReviewerDate: Loyal Customer Since: 19-May-2009
Rating: GET THIS. Try and LOVE IT.
It's amazing. Seriously it's like a spa in a bottle.
Just add a bit of water to the powder until its a paste and paint it on your face with a fat powder brush.
It took out ALL the junk from my pores after I used it today (in conjunction with the mud mask).
Love at first facial seriously. :)
By:Diana, Markham, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I used this as a Face Mask the one suggested right here on this page, it does have a very strong smell but I liked it, it reminded me of being at a beach on a hot day and during this cold winter it was a nice memory to conjure up, I have sensitive skin and this made my skin feel really beautifully clean, the next morning my skint was still feeling great.
By:Patricia, Burlington, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: This a great product used alone with other muds for ace and/or body mask. The smell was a bit strong for me but won't keep me from using it again. I can't wait to try it as an addition to my homemade soaps!!
Rating: I've used this product combined with Dead Sea Mud and distilled water in a facial and body mask with very nice results. The odor may be too strong for some, but added EO's can easily cover it up.
By:Melissa, Corpus Christi, Texas Top ReviewerDate: Loyal Customer Since: 28-Apr-2009
Rating: i did not think it was too strong smelling at all. i really like it mixed in with my clay masks and like the nice neat tub it came in. would order again. great product.
Rating: Hello! I use seaweed powder for one of my cold process soap recipes. It leaves your skin very soft. My family and customers simply love it. It has a strong low tide smell to it when you mix it in your oil however I use Lemongrass essential oil to perfume my soap (about 3 Oz of it for a 5 pounds batch of soap) and the smell it very invigorating. You still smell the seaweed in the background but it is now compounding with the Lemongrass to give an attractive smell.
When you mix it with your oil it turns to a pale shade of green, like avocado flesh. However after the gelling phase of the cold process it will turn a very dark, almost black green. You can make interesting swirls by keeping 1/3 of the batch before adding the seaweed and instead adding color. It tried with the emerald color, but it turned out to dark and hard to differentiate from the rest. Neon green or even neon yellow will give a very nice contrast
By:Richard, Magog, Quebec Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: It has a pleasant scent and when I got the jar it was filled to the brim! Great price, great product! I'm sold!
By:Randee, Scarborough, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I did not like the smell and unfortunately could not get past it.
Rating: I didn't find the smell too strong and I think it's a must in body wraps or masks.
By:Gordana, Nanaimo, British Columbia Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: After my last rating, I found that when adding to soap as an experiment, it made add-ins, which sank before, suspend.
By:Kimberly, Redwood City, California
Date: Loyal Customer Since: 18-May-2008
Rating: It blended well into my mask. My face even appeared like I had lost some weight afterwards.
By:Kimberly, Redwood City, California
Date: Loyal Customer Since: 18-May-2008
Rating: I used the seawead mixed with french green clay for a facial mask and the results are amasing, the seaweed smell is present but not strong.
By:Michelle, Edmonton, Alberta Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: How could you not include seaweed into your skin care routine? It has nutrients and minerals and even has a slimming/toning effect on cellulite, not that I have any... who am I kidding?! NDA's Seaweed Powder smells exactly how it should smell. It feels like I am basking along the shoreline at the beach. I haven't tried my EOs with it, I wonder how they will blend together?
By:Christine, Burnaby, British Columbia Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: I incorporated this liberally as a facial and body mud. The resulting smell was stronger than I expect at first but after a while reminds me of seaweed salad at Japanese restaurants. Being Canadian made is a plus.
By:Samantha, Vancouver, British Columbia Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: The smell is pretty strong, but it really works wonders! I use it as a facial masque with tea tree oil, glycerin, and avocado oil. My skin looks significantly purer/brighter afterwards, as good as after I got a $200 spa facial!
Rating: This seaweed powder is wonderful. I didn't find the smell strong at all, nice and mild. Mixed with dead sea mud and neroli floral water it made a very refreshing mask. I look forward to using it in other applications.
By:Judy, Orangeville, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: purchased the seaweed two weeks ago. have been mixing it with the australian olive clay in floral water plus a few drops of eo. i don't mind the smell at all, and it works great as a mask. i used it on my mom as well and her skin looks more radiant afterward!
By:Julie, Rochester, New York Top ReviewerDate: Loyal Customer Since: 03-Jun-2008
Rating: I really like this. I add it to my lotions and love that it offers such great qualities without any additives. Some companies sell a liquid extract that has other ingredients that I'm really not fond of.
By:Pam, Redbridge, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: seaweed calm the skin. It works great as a mask. very strong odor, which is naturally odor in seaweed. I add few drops of essential oil, and that help.
Rating: I combine it with the Australian Pink clay for a mask and while it works great I just can't get past the smell! I add a couple of drops of essential oils to make it tolerable for me. It smells like seaweed should, it's a personal thing not a problem with the product.
By:Yvonne, Brampton, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: this seaweed powder is the best! i make a wonderful seaweed facial mask with this and my customers love it!
it will soon be one of my best sellers! new directions aromatics is the place to get what you need for creating your product. excellent quality, great customer service and i would recommend them to anyone!
Rating: It is a must for a face mask or body wrap. Provides the so needed minerals, vitamins, and amino acids for the skin. I like it combined with clay, so, I detoxify and feed my skin in the same time. I'll be back for some more!
By:Edith, Hurricane, Utah Top ReviewerDate: Loyal Customer Since: 14-Jan-2007
Rating: I am a Spa Therapist Student. I recently ordered this product. And, have used it on a couple of my clients during my practical training and they were amazed at the results. I used this product for my practical doing a few Seaweed Body Wraps. I used Seaweed before and didn't care for the smell of it. New Directions Seaweed smells fresh and beautiful. My clients love this product. I would order from New Directions again.
I have to comment on the reliable customer service and fast shipping.
Thank you, New Directions. I would definately order from you again.
By:Laura, London, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: A great natural mask, has a very strong smell, can be used with many ingredients - very popular among my clients, very nourishing and good for acne.
By:Erin, St. George, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Good powerful seaweed powder. Nice green colouring that is useful for making masks and adding to other skin care products for the natural benefits of Seaweed. High scent.
By:Trudy, Warkworth, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
Rating: Seaweed powder works wonderful as a facial mask, also use as a foot and leg mask takes any aches pains or swelling away. Easy to use.
By:Shirleen, Markham, Ontario Top ReviewerDate: Loyal Customer Since: 09-Nov-2005
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Customers may purchase products from New Directions Aromatics Inc. only with the clear understanding that all products must be used at their own discretion, and only after referring to the Material Safety Data Sheets (MSDS) and all other relevant technical information specific to the product. New Directions Aromatics Inc. shall not be held responsible for any damages to property or for any adverse physical effects (including injury or bodily harm).
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Further, New Directions Aromatics is not responsible for the comments made in the customer reviews, nor when products are used in ways not suitable to their purpose (for example, fragrance oils in toothpaste; bath salts in metal containers; additives used in larger amounts than recommended).
As with any manufacturing process, New Directions Aromatics strongly recommends small lab scale testing for evaluation purposes prior to full commercial manufacturing. As the ordinary or otherwise use(s) of this product is outside the control of New Directions Aromatics Inc., no representation or warranty, expressed or implied is made as to the effect(s) of such use(s) (including damage or injury), or the results obtained.
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Please note, the International Federation of Aromatherapists do not recommend that Essential Oils be taken internally unless under the supervision of a Medical Doctor who is also qualified in clinical Aromatherapy. In addition, Essential Oils must be properly diluted before use in order to avoid any damages to property or adverse physical effects (including injury or bodily harm).