null
BUY MORE SAVE MORE with coupon code JULY4TH. Ends July 19.SHOP NOWĀ· Botanical Tallow & Nue Whip - discover a vegan alternative.LEARN MOREĀ· Flat Rate Shipping on orders $150-$500. Ends July 19.LEARN MOREĀ· Modern Botanical Fragrance Oils - inspired by the Italian gardenSHOP NOWĀ· BUY MORE SAVE MORE with coupon code JULY4TH. Ends July 19.SHOP NOWĀ· Earn Drops on every order when you join our Loyalty ProgramĀ·

Market Report | July 2026 | New Directions Aromatics

Market Report

JULY 2026


Market Report

JULY 2026



LAVENDER ESSENTIAL OIL (POPULATION)

Origin: France

Harvest: Jun - Jul

Yield: Stable

Origin: Sri Lanka

Harvest: Sept - Jan

Yield: ↓ 30%

Population Lavender from Provence opens this month's report on stable footing. This year's crop is in line with last year, and conditions have been broadly favourable, with only minor climate variability reported across the growing region. The single annual harvest runs from late June through July, and no shortage is anticipated over the coming quarter.

Lavender performs best in well-drained, calcareous soils under dry, sunny conditions with low humidity — the environment Provence reliably delivers. The recommended window to open bulk pricing enquiries is September, once the harvest has concluded and new-crop material is assessed. With supply steady and yield unchanged, buyers can plan their Population Lavender requirements with confidence this quarter.

✓ Stable supply — crop in line with last year; no shortage anticipated

Cedar Leaf (Thuja) Essential Oil

Cedar Leaf (Thuja) Essential Oil


LAVENDER ESSENTIAL OIL (FRANCE)

Origin: France

Harvest: Jul - Aug

Yield: 14% decrease

Fine Lavender from France carries the most significant supply signal in this month's report. This year's crop is expected to come in around 70 MT, with yield down approximately 14% versus last year. Supply remains limited and continues to decline, with challenges mirroring those faced by lavandin — including more pronounced early dieback driven by adverse climate conditions and pest infestations. The single annual harvest runs from mid-July to early August, centred on the Plateau d'Albion in Provence.

Fine Lavender thrives in clay-limestone soil with good drainage and low organic matter, under a Mediterranean climate with a mountain influence — rainy spring and autumn, hot dry summer, and a cold, frosty, dry winter. No shortage is expected in the immediate next quarter, but the longer-term picture is one of structural decline: supply has fallen year after year from roughly 150 MT only some years ago. September is the recommended window to open bulk pricing enquiries, and buyers with recurring French Lavender requirements should secure volumes early and consider longer-term supply commitments.

  Structural decline — crop ~70 MT, yield down 14%; no near-term shortage, but supply contracting year over year

Cedar Leaf (Thuja) Essential Oil

Cedar Leaf (Thuja) Essential Oil


EUCALYPTUS LEMON ESSENTIAL OIL (BRAZIL)

Origin: Brazil

Harvest: year-round

Yield: same as LY

Eucalyptus Lemon out of Brazil presents a stable and reassuring supply picture. Harvesting takes place every month of the year, with several harvests annually — though trees themselves are cut only once per year — and some operational difficulty during the rainy period that runs from September to March. Both crop size and yield are unchanged versus last year, with no influence from weather or other factors reported, and no shortage anticipated.

The crop favours nutrient-rich soils and Brazil's tropical-to-temperate climate. Because harvesting is continuous, bulk pricing enquiries can be placed at any time of year. With supply steady and no disruptions on the horizon, buyers can plan their Eucalyptus Lemon requirements with a high degree of confidence this quarter.

✓ Stable supply — continuous year-round harvest; no shortage anticipated

 

Cedar Leaf (Thuja) Essential Oil

Cedar Leaf (Thuja) Essential Oil


TAGETES ESSENTIAL OIL (EGYPTIAN)

Origin: Egypt

Harvest: Apr & Aug

Yield: Same

Egyptian Tagetes remains a small, carefully managed market. This year's crop sits in the same 300–500 kg range as last year, harvested across two cuts in April and August from the Fayoum area. The principal challenge for this material is price dynamics rather than climate: when prices fall, growers stop planting, so the market is kept stable and controlled — in part by working from client forecasts to match planting to demand. Any yield movement this season is too small to be meaningful.

Tagetes favours sandy-to-loamy soils and hot weather, both characteristic of the Fayoum growing area. The optimal window for bulk pricing enquiries runs May through June, so buyers who have not yet opened conversations for this cycle should do so promptly. No shortage is expected barring sudden, unforecast demand — and given the small size of this crop, sharing volume forecasts in advance remains the most reliable way to secure supply.

✓ No shortage expected — small crop (300–500 kg); share forecasts early to secure volumes

Cedar Leaf (Thuja) Essential Oil

Cedar Leaf (Thuja) Essential Oil


MARULA CARRIER OIL

Origin: South Africa

Harvest: Mar - May

Yield: Consistent

Marula closes this month's report in a position of strength. The single annual harvest, which runs from March through May, has concluded with a crop similar to last year — a single tree can produce up to roughly 500 kg of fruit per year. Rains were particularly good this season, and because the fruit is wild-harvested over a large area, supply typically sees only very slight fluctuations. No infestations or problems were recorded, yields have been consistent over recent years, and no shortage is anticipated.

Marula trees grow best in well-drained sandy and loamy soils, though they are highly adaptable and tolerate a variety of poor soils, including rocky or clayey ground. They thrive in warm, frost-free, dry and hot conditions and are remarkably drought resistant, with the best quality species found in Southern Africa. Bulk pricing enquiries can be placed all year round, giving buyers full flexibility in planning their Marula requirements.

✓ Strong availability — yield up ~30%; order ahead to plan around rainy-season logistics

Cedar Leaf (Thuja) Essential Oil

Cedar Leaf (Thuja) Essential Oil

Three amber dropper bottles with shadows and greenery on a light background.

Subscribe to Market Report

Subscribe to receive our monthly Market Report delivered directly to your inbox.

Three amber dropper bottles with shadows and greenery on a light background.

Subscribe to Market Report

Subscribe to receive our monthly Market Report delivered directly to your inbox.

Three amber dropper bottles with shadows and greenery on a light background.

Subscribe to Market Report

Subscribe to receive our monthly Market Report delivered directly to your inbox.