At New Directions Aromatics we are committed to reliably and ethically sourcing and supplying natural and clean defining ingredients to creators, formulators, and manufacturers of health and beauty products who prize the quality of their finished goods. Our commitment to quality is guided by our core values and reinforced through a structured Quality Management System (QMS) that aligns with ISO 9001:2015 standards.

1. Customer-Focused Excellence

▪  We act in ways to enhance customer experience for both our external and internal customers.

▪  We enhance customer experience by delivering high-quality, ethically sourced ingredients that meet or exceed expectations.

▪  Our quality processes ensure reliability, consistency, and compliance, supporting both external and internal customers.

2. Performance Excellence & Accountability

▪  We deliver on our commitments, ensuring our products meet the highest quality and safety standards.

▪  We act with integrity and trust, upholding transparency and accountability at every level of the organization.

3. Continuous Improvement & Compliance

▪  We foster a culture of with a continuous improvement mindset by ongoing improvements, always seeking opportunities to improve efficiency, effectiveness, and customer satisfaction.

▪  We comply with all relevant laws, regulations, and industry standards, ensuring the safety, legality, and reliability of our products.

▪  Our ISO 9001:2015 certification demonstrates our dedication to rigorous quality control and continuous improvement.

▪  We are committed maintaining the integrity and trustworthiness of organic products, with effective Organic Fraud Prevention Plan and procedures in place.

4. Providing Resources for Quality

▪  We ensure that all employees have the necessary resources, training, and personal support to successfully implement and maintain our QMS and Quality Objectives.

▪  Leadership fosters an environment of respect, gratitude, and collaboration, encouraging all team members to contribute to our shared success.

5. Better Together as One Team

▪  We embrace a one-team approach throughout our organization by working collaboratively across all departments to achieve and sustain our organizational and quality objectives.

▪  Our quality policy is communicated, understood, and applied throughout the organization, ensuring everyone plays a role in maintaining high standards.

This policy reflects our unwavering commitment to delivering exceptional quality, service, ensuring compliance, and driving continuous improvement, reinforcing our position as a trusted partner in the health and beauty industry.